Assessing which pandemic food trends will stick

Many new pandemic food trends have been formed during COVID-19. But how of them will be sticking around? Data and tech company Numerator has tried to assess just that in a new COVID Buyer Habit Index aimed at understanding the “stickiness” of new consumer buying behaviours. The analysis examines pandemic food trends in major categories including alcohol, […]

The Newest Consumer(s): There’s more than just one kind of cannabis user

By Gregory Furgala Canada has a new demographic — officially, at least. With legal cannabis widely available, consumers who partake now constitute a new set of data points, providing business owners, restaurant operators included, new insights into understanding and catering to them. Market research firm Technomic is amongst those exploring the category. For the first […]