McDonald’s Canada to integrate special offers across devices with Google Assistant

Press Release LivePerson, Inc., a leading provider of conversational commerce solutions, is powering a new conversational service for McDonald’s Canada that is now available to all Google Assistant-powered smartphone and smart speaker users in Canada. This new offering, the McDonald’s Action on Google Assistant — the first for any quick service restaurant brand in Canada — offers a simple and convenient […]

Tim Hortons launches new limited edition collectable cups featuring NHL mascots

For a limited time, each Timmies Minis pack purchased will come with one of seven reusable, collectable cups, each featuring the official NHL mascot of a Canadian team: Toronto Maple Leafs — Carlton Edmonton Oilers — Hunter Calgary Flames — Harvey the Hound Vancouver Canucks — Fin Ottawa Senators — Spartacat Montreal Canadiens — Youppi! Winnipeg Jets — Moose The limited edition cups come […]

Context Sensitive: Start marketing to people when it matters most

By Sean Keith Despite an expected year-on-year sales increase for the sector as a whole, competition among Canada’s food and beverage outlets remains fierce. New advancements in technology mean customers have more options than ever when it comes to dining out, ordering in, picking up, having groceries delivered or preparing a subscription meal kit. It’s […]

Today: Apply for a job at McDonald’s with “Snapplications”

Press Release McDonald’s will be the first brand in Canada to launch “Snapplications,” a one-day virtual hiring event that will allow millions of job seekers to instantly apply for a career at McDonald’s restaurants through the Snapchat app. Today, Snapchat users can find a unique lens that enables them to film a 30-second video capturing why they […]

Introducing Tims Rewards, a brand new loyalty program from Tim Hortons

Press Release The number seven is about to become the new favourite number for Tim Hortons guests. Not only was the number seven NHL legend Tim Horton’s retiring jersey number, starting today, Canadians will be rewarded after every seventh visit with new Tims Rewards. With Tims Rewards, Canadians will be eligible for a free hot brewed coffee or hot […]

Update: Taco Bell Canada creates world’s first slide-thru take-out window to bring back Cheetos Crunchwrap Slider

Press Release What’s the only thing that could make the Canadian exclusive revival of the Cheetos Crunchwrap Slider more exciting, as well as more Canadian? Taking your first bite after barreling down a hill on a snow tube, that’s what. On Saturday, March 2, Taco Bell Canada reinvented the drive-thru experience in honour of Cheetos Crunchwrap Slider with the […]

By the Numbers: Why online marketing is more important than ever

By Jeff Dover Now more than ever, it’s important for restaurateurs to get into online marketing — luckily, it’s easier than it looks. According to Monetate, a marketing software provider, more than one billion restaurant visits in the United States are influenced by online marketing. We came to a similar conclusion at fsSTRATEGY, as well. […]

Taco Bell Canada creates world’s first slide-thru take-out window

Press Release What’s the only thing that could make the Canadian exclusive revival of the Cheetos Crunchwrap Slider more exciting, as well as more Canadian? Taking your first bite after barrelling down a hill on a snow tube, that’s what. On Saturday, March 2, Taco Bell Canada will reinvent the drive-thru experience in honour of Cheetos Crunchwrap Slider […]

Hennessy debuts Ridley Scott-directed short film taking viewers on a sensorial odyssey

Press Release Today, Hennessy released an epic short film by legendary director Ridley Scott who visualizes the odyssey experienced in every sip of Hennessy X.O. The campaign was created by the advertising agency DDB Paris, creative partner of Hennessy. The luxury spirits brand also announced that a 60-second version of the film will premiere in the US […]

Boston Pizza to sign 34 kids to be Vancouver Canucks for a day

Press Release On Sunday, February 10th, thirty-four lucky youngsters will sign one-day contracts with the Vancouver Canucks. Selected by Boston Pizza, the Preferred Family Restaurant of the Vancouver Canucks, these future NHLers will get a taste of what it’s like to play in the big leagues; including a realistic signing experience, access to the team dressing room […]