Are you looking to get into the spirit this year to draw a crowd to your restaurant? Halloween isn’t necessarily a typical holiday for restaurants, but it’s a great way to attract families, set yourself apart, and develop a new clientele. According to studies, consumers spent over $10.6 billion on Halloween last year, and if your guests are feeling festive, you should too.
This year, Halloween is on a Tuesday, so think about implementing a week-long strategy for your Halloween celebration for maximum impact!
Scary good kids’ menu
Most people love a themed menu, so get creative with your Halloween treats. You can feature Halloween dishes like ghost-shaped nuggets, boo burgers, scary shakes, and Franken weenies to get them into the spirit.
Don’t forget your off-premise customers, too! With Halloween on a weekday this year, many families will be looking for a quick meal that will still give them time for trick-or-treaters. Make sure that your themed menu translates into options that can be enjoyed at home, so you don’t lose out on customers wanting to celebrate the holiday with takeout.
You don’t have to offer a discount, but if it works with your business model, it may be a way to get extra attention on that day. You could promote promos like kids eat free or guests get a free appetizer when wearing a costume. You could even add in a charitable element to make it even more tempting for your guests, with proceeds going to a local charity. Think of creative and fun ways to differentiate yourself from your competition and maximize your efforts.
Kids at heart
Halloween isn’t just for kids! Create an atmosphere that appeals to everyone, from your menu to your décor. This could mean a themed happy hour, costume contests or trivia games with prizes, adding new seasonal items to your menu, and more.
Advertise the party on social media, on your website, and ahead of time in the restaurant. Make it known that your restaurant is the go-to for families this Halloween!
No matter how you’re celebrating, don’t forget to spread the word so everyone knows your restaurant is the place to be this Halloween. Make this year spooktacular with Halloween events that will attract attention and help you stand out from the crowd.