By Katie Belflower
Restaurant branding is vital to stand out and attract attention for your business. Every month, in Technomic’s Concepts to Watch, we highlight three restaurants that are demonstrating this across the country. In this edition, we are highlighting Stacked, Bergham, and Tap & Barrel.
Stacked Pancake House
Chocolate Banana Pancakes
Image Source: Stacked Pancake House Instagram
Facebook: 332 likes | Instagram: 6,256 followers
Locations: 40 (Alberta and Ontario)
Concept characteristics:
- Full-service midscale concept serving breakfast and lunch with a focus on using high-quality, local ingredients
- Offers daily breakfast and lunch specials
- First Canadian pancake franchise
- Sustained growth through franchising opportunities
Menu snapshot:
- Aims to use local companies to supply meat and produce
- Unique eggs Benedict options include the Philly Cheesesteak Benedict and the Southwest Benedict
- Offers several indulgent pancake stacks, such as chocolate banana pancakes, chocolate brownie caramel pancakes, and New York blueberry cheesecake pancakes
- Sandwich options include the veggie grilled cheese, BLT, Monte Cristo, and chicken club
- Burgers are house-made, with varieties including the Chipotle Breakfast Burger, featuring an egg, peameal bacon, and chipotle mayonnaise
Bergham
Bergham sandwich
Image Source: Bergham Instagram
Facebook: 20,000 likes | Instagram: 16,185 followers
Locations: 19 (Quebec and Ontario)
Concept characteristics:
- Fast-casual sandwich chain with an emphasis on fresh, high-quality ingredients
- Innovation and customization are driving forces of the concept
- Delivery is provided
- Franchise opportunities are available
Menu snapshot:
- Responsibly bred, hormone- and steroid-free meats
- Fresh, local ingredients for sandwich customization
- Sandwiches include the Bergham with beef sliders, egg, bacon and cheese, and the Supreme with Doner chicken and merguez
- Signature burgers include the King with a beef slider, crispy chicken patty and onion rings, and Paysan with a beef slider, hash brown and cheddar cheese
- Poutines come in varieties such as the Philly Steak with beef filet, cream and mushrooms, and Maximum with chicken breast, beef sliders and bacon
Tap & Barrel
The Hugo and Aperol Crush Slush cocktails
Image Source: Tap & Barrel Instagram
Facebook: 5,200 likes | Instagram: 13,770 followers | Twitter: 8,890 followers
Locations: 5 (British Columbia)
Concept characteristics:
- Full-service concept serving comfort food alongside an extensive local beer and wine list
- Food is seasonally inspired and locally sourced
- Strong commitment to sustainability, with locations built using reclaimed materials and high-efficiency lighting
- Named one of Canada’s best managed companies by Deloitte
Menu snapshot:
- Uses sustainable seafood and free-range chicken
- Starters include Crispy Humboldt Squid and Truffle Waffle Fries
- Offers up unique burger options such as the PB&J Burger and the Spicy Tuna Burger
- Pizzas are hand-stretched and come in varieties such as Hot Honey Calabrese and Pesto Prawn
- Offers a selection of rotating on-tap local craft beer and wine from around British Columbia
- Operates its own craft brewery that supplies exclusive products in its restaurants
- Menus a selection of both seasonal and signature handcrafted cocktails
Concept Watch is based on restaurant and menu concepts and trends noted by Technomic Inc.
Katie Belflower is Associate Editor for Technomic, a Chicago-based foodservice research and consulting firm. Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. The company’s services include publications and digital products as well as proprietary studies and ongoing research on all aspects of the food industry, including menu trends.
Concepts to Watch feature image via Tap & Barrel Facebook
