Brandspark


Mobile apps and restaurant convenience: What are you waiting for?

By Jennifer Gausby I was running late for work one morning, but was in desperate need of a jolt of caffeine. Thanks to Starbucks’ “mobile order and pay” application, I placed my double tall, non-fat latte order en route, and when I arrived at my local Starbucks my prepaid latte was ready and waiting for […]

Seizing the marketing force of the millennial generation

By Jennifer Gausby During my recent travels to Portugal I visited a restaurant that encouraged me to forget about time. On the back of the menu was a note from the owner that read: “Please stop your watch. Seize the moment.” He then went on to quote Andy Warhol, who said: “The idea of waiting […]