Move over unicorn lattes, there’s a new Instagram trend in town: Normal-looking food

By Matthew Philp, Ethan Pancer, and Jenna Jacobson The past decade has seen the rise of the Instagrammable food trend, where restaurants have altered menus to prioritize visual uniqueness — often at the expense of taste. In a competitive social media landscape where users are inundated with content, the question for restaurateurs has been how […]

Influencer’s Instagram post credited with saving Calgary restaurant

Social media personalities and reality TV stars have great influence. That influence apparently stretches to helping to keep restaurants in business, judging by the story of one Calgary restaurant. After trying everything from extending her hours and starting a loyalty rewards program to try to attract people to her restaurant, Janice Buckingham, the owner and head […]

Instagram in foodservice: A cross-Canada case study

By Sylvia Tomczak Social media is a big deal for businesses, and foodservice is no exception. After RestoBiz recently took a detailed look into the power of social media in the F&B industry, we wanted to find out how operators across the country have been leveraging the power of Instagram to outstanding effect through various […]

11 social media marketing best practices for restaurants

You’ve pivoted. You’ve survived. Now, it’s time to thrive. By Sabrina Falone All marketing, both traditional and digital, is about sharing your brand’s messaging in a way that creates an emotional response that inspires people to spend money with your company. That’s certainly no different with social media marketing. Social media is a great way […]

The Instagram Effect: How social media impacts foodservice

By Sylvia Tomczak Influencers, inspiration, and innovation — that’s all part of the Instagram effect. The way we consume media has changed drastically in the last decade, pushing further away from print and closer toward digitally-driven media. As generations like Gen Z are raised on technology and computer culture, the world is continuing to undergo […]

Walter Craft Caesar to raise funds for Second Harvest on National Caesar Day

Press Release On Thursday, May 14 Walter Craft Caesar and Paul Mason, also known as Fashion Santa, are teaming up to celebrate National Caesar Day and raise funds for Canada’s largest food rescue charity, Second Harvest. The organization uses direct delivery and its FoodRescue.ca online donation platform to redistribute nutritious food from donors across Canada to […]

Instagram worthy fancy soft serve!

Not to be confused with the well-loved, time-tested curl-capped cone, this new trend of fancy flavoured upscale soft-serve is going main stream growing from its humble artisanal beginnings! These delicious flavour concoctions are the perfect receptacle for eye-catching toppings making them all the more Instagram worthy and shareable on social media! Now is the perfect […]

The dos and don’ts of online menu management

By Sean Beckingham For years, the relationships between restaurateurs, menu selections and hungry patrons remained mostly unchanged, various exceptions always included. Enter social media, an online voice of fandom, frustration and customer-on-keyboard justice; food photos, on-site selfies and reviews, both positive and scathing. Before the golden age of the Internet, consumers had to go in-house […]

How social media can help grow your brand

By Stephan Schulz Like many people, my first encounter with social media was through traditional news. Reports of major world news breaking through Twitter, or famous people posting about themselves caught my attention. Eventually, I was lured by the opportunity to showcase my work and I jumped into Twitter, then Instagram and LinkedIn. My success […]