By Matthew Philp, Ethan Pancer, and Jenna Jacobson The past decade has seen the rise of the Instagrammable food trend, where restaurants have altered menus to prioritize visual uniqueness — often at the expense of taste. In a competitive social media landscape where users are inundated with content, the question for restaurateurs has been how […]
Social media personalities and reality TV stars have great influence. That influence apparently stretches to helping to keep restaurants in business, judging by the story of one Calgary restaurant. After trying everything from extending her hours and starting a loyalty rewards program to try to attract people to her restaurant, Janice Buckingham, the owner and head […]
By Sylvia Tomczak Social media is a big deal for businesses, and foodservice is no exception. After RestoBiz recently took a detailed look into the power of social media in the F&B industry, we wanted to find out how operators across the country have been leveraging the power of Instagram to outstanding effect through various […]
You’ve pivoted. You’ve survived. Now, it’s time to thrive. By Sabrina Falone All marketing, both traditional and digital, is about sharing your brand’s messaging in a way that creates an emotional response that inspires people to spend money with your company. That’s certainly no different with social media marketing. Social media is a great way […]
By Sylvia Tomczak Influencers, inspiration, and innovation — that’s all part of the Instagram effect. The way we consume media has changed drastically in the last decade, pushing further away from print and closer toward digitally-driven media. As generations like Gen Z are raised on technology and computer culture, the world is continuing to undergo […]
Press Release On Thursday, May 14 Walter Craft Caesar and Paul Mason, also known as Fashion Santa, are teaming up to celebrate National Caesar Day and raise funds for Canada’s largest food rescue charity, Second Harvest. The organization uses direct delivery and its FoodRescue.ca online donation platform to redistribute nutritious food from donors across Canada to […]
By Gregory Furgala Through its clear plastic cup, it looks like a latte, but with only one sip it’s very clear that it isn’t a latte. It’s salty, sweet and tangy. The head is thicker and heavier than the airy foam that crowns anything found in the typical coffee shop, but it’s cold and refreshing. […]
Not to be confused with the well-loved, time-tested curl-capped cone, this new trend of fancy flavoured upscale soft-serve is going main stream growing from its humble artisanal beginnings! These delicious flavour concoctions are the perfect receptacle for eye-catching toppings making them all the more Instagram worthy and shareable on social media! Now is the perfect […]
By Sean Beckingham For years, the relationships between restaurateurs, menu selections and hungry patrons remained mostly unchanged, various exceptions always included. Enter social media, an online voice of fandom, frustration and customer-on-keyboard justice; food photos, on-site selfies and reviews, both positive and scathing. Before the golden age of the Internet, consumers had to go in-house […]
By Stephan Schulz Like many people, my first encounter with social media was through traditional news. Reports of major world news breaking through Twitter, or famous people posting about themselves caught my attention. Eventually, I was lured by the opportunity to showcase my work and I jumped into Twitter, then Instagram and LinkedIn. My success […]
