Many restaurants are looking for alternate ways to increase revenues and summer LTOs may offer that opportunity. The very nature of LTOs is to offer something for a short period of time, but how can restaurants capitalize on these promotions long-term?

7 out of ten consumers have chosen LTOs in the last month, so we know that diners are interested in a changing menu and seasonal offerings. Make the most of your LTOs with a few simple tips to keep your customers coming back for more.

Track the data

Your promotions should be a win-win: you capitalize on a short-term offer, and your guests are excited to try something new. But how do you know you’re giving them what they want? Today’s technology often offers you the insight you need to get your LTOs on track. From your POS data, inventory management software, CRM, and reservation system, you can collect the data you need to get to know your customers better.

Your loyalty program can also tell you a lot about your customers’ behaviours, including the frequency of their visits, their favourite orders, average spend, and more. It’s a great resource to use when you’re planning your next LTOs.

Focus on loyalty

Offering your loyal customer LTO perks is a great way to keep them engaged and keep your revenues rising. Rather than focusing on discounts, maintain your margins by offering better value to your members. Think about allowing your loyalty members a first taste, a value-add, or even input into the LTOs you’re considering so they stay interested in what you’re offering and excited about what’s new.

Use social media

Studies show that 85 per cent of customers will come back if they enjoy an LTO and 75 per cent will tell someone about it. Social media is an effective tool for spreading the word about your ongoing promotions, while building your brand at the same time. As you continue to post on social media, your audience will get used to your LTO schedule and look for the next one to try.

Create LTOs that are photogenic so it’s easy and appealing to promote through your social media channels. Some of the season’s top trends add colour to your dishes, so they are a great place to start to plan and create beautiful (and delicious) dishes.

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LTOs offer restaurants the opportunity to get guests excited, feature seasonal flavours and ingredients, and encourage diners to spend more on their next orders. Get the most out of your LTOs by analyzing the data, looking at loyalty, and using social media to get as many eyes on your offers as you can.