Restaurant diners are focused on value and experience, and that means that some operators need to adapt to meet the needs of their customers. As part of that process, many restaurants are revamping their loyalty programs to better address those diner preferences. Today’s consumers are being bombarded with regular LTOs, value propositions, and loyalty programs, […]
In the crowded foodservice marketplace, one great meal may not be enough to get customers coming back, and that’s why loyalty is crucial for restaurant success. Restaurant loyalty programs have evolved from a transactional value proposition to building connection, and it’s a way for operators to foster long term, profitable, meaningful relationships with their customers. […]
By Brittain Brown Restaurants are grappling with a unique set of challenges – the confluence of inflation, winter weather, and the post-holiday lull creates a perfect storm, leaving many establishments feeling the financial pinch. Amidst the struggles, this is a chance for restaurateurs to think outside the box and find innovative ways to attract customers […]
Loyalty programs have been popping up everywhere in the last few years, as restaurants focus on getting to know their customers and using data to better manage the business. However, loyalty programs continue to evolve as consumer preferences change, and 2024 brings a new level of personalization to loyalty as we know it. Studies show […]
As the foodservice industry continues to evolve, studies show that there has been a long-term shift in what customers are looking for when they dine out. Whether it’s as a result of the pandemic or has more to do with spending dollars wisely amid inflation, diners are looking for meaningful, lasting experiences from restaurants. Restaurants […]
Many restaurants are looking for alternate ways to increase revenues and summer LTOs may offer that opportunity. The very nature of LTOs is to offer something for a short period of time, but how can restaurants capitalize on these promotions long-term? 7 out of ten consumers have chosen LTOs in the last month, so we […]
