How Music can Increase a Restaurant’s Profits

From slow jazz to trendy pop, music plays a central role in creating a restaurant that customers want to return to and recommend to others. Just as the decor and level of service impact a customer’s decision to order dessert or ask for an early bill, sound has the power to evoke the right ambiance […]

Is having a cocktail or wine with dinner in danger?

By Jeni Marinucci There are some changes brewing in the Canadian restaurant industry and as of now, few owners seem happy about it. Come to think of it, many patrons aren’t going to like it either. What could make each group equally as frustrated? Yes, it’s regarding alcohol rules and regulations. This time around, it […]

How menu engineering can boost your bottom line

By Jeff Dover and Andrew Waddington If you could increase your restaurant’s operating margins by up to 20 per cent without significantly raising prices (and maybe even lowering prices for some items), would you? Most operators would answer with a resounding “yes.” You and your culinary team spend a great deal of time and effort […]

Is your restaurant making at least 15 per cent profit?

By David Hopkins When I named our company The Fifteen Group in 2001, it was because we believed that any decent restaurant should make at least 15 per cent profit on sales (or potentially more, under the right circumstances). We still stand by that viewpoint today, however if I were naming the company now, it […]