geofencing


Navigating the second half of 2024 for restaurant success

By Mo Chaar Canada’s foodservice industry continues to navigate a turbulent landscape. Recent data from Restaurants Canada reveals that in April, 74 restaurants filed for bankruptcy, a sharp increase from the 53 that did so in April 2023. These figures underscore the restaurant sector’s ongoing challenges amid reduced consumer spending and rising operating costs. With […]

Can geofencing help operators get ahead?

Geofencing is a marketing tool using GPS tracking that’s designed to target specific geographic areas to deliver personalized, location-based content to the audience. This could include anything from announcements to special offers or incentives from restaurants to local customers. There are several ways that restaurants can use geofencing to analyze traffic data and patterns, increase […]