From loyalty programs to social media, apps, and more, restaurant technology is constantly moving forward. But as that technology evolves, so should your marketing strategy, and mobile games are one of the newest ways that businesses are reaching their customers. How can mobile game marketing help restaurants raise revenues? Reach a new audience Many restaurants […]
These days, competition in the foodservice industry is fierce. With so many businesses still struggling to recover, operators need to make the most of every opportunity to get ahead and stand out. It’s companies like Greenbridge Foodservice that are helping to find ways to add value and provide the tools that businesses need to compete […]
Repeat business is a restaurant’s bread and butter, and this means loyalty and retention is top of mind for many operators. According to studies, it costs a business 25 times more to acquire a new customer than it does to keep one, so it’s in your best interest to make customer loyalty your top priority. […]
During some of the busiest months in the foodservice industry, many fast-food restaurants are upping their game with summer specials to boost their sales and get extra attention for their restaurants. Using LTOs to attract interest in the menu, bring in larger groups, and build customer loyalty is a solid strategy for restaurants looking to […]
By Sander Meijers From contactless payments to food delivery platforms, the pandemic was the catalyst for many restaurants embracing today’s technology. However, restaurants have the opportunity to further enhance the customer experience and build brand loyalty through payment technology. The days of ordering food delivery from your local restaurant over the phone, running to an […]
Even as patios are filling up for the summer, online ordering continues to be an important revenue generator for restaurants. Diners want to eat out, but they also want the convenience of enjoying their favourite dishes from the comfort of their own homes. According to Paytronix, online orders have nearly tripled since the pandemic, so […]
We’ve seen the rise of ghost kitchens over the last few years, but do they have the appeal they once had, and will we see even more of this pandemic trend pop up in the future? Initially, some commercial realtors predicted that by 2025, ghost kitchens would make up as much as 20 per cent […]
We’ve seen in recent years that subscriptions serve as steady sources of income, so why not apply that model to restaurants? Loosely, this concept looks like restaurants offering services, products, or perks to guests in exchange for a monthly subscription fee. Some restaurants are offering a free appetizer at each visit, bottomless drinks, dining credits, […]
By Luke Rose Can restaurants use digital transformation as a tool to balance their bottom lines, consumer demands, and economic challenges? The current economic climate, paired with aftershocks from the pandemic, has fuelled a decline in consumer discretionary spending. As a result, many restaurants increased prices as they race to get their heads above the […]
QR codes became a top trend for contactless ordering during pandemic days, but are they still serving a purpose? The answer rests in how they’re being used by restaurants. As a one-dimensional, pdf version of your menu, the QR code likely isn’t doing you any favours. Many diners find them awkward, having to stretch and […]
