What value looks like to today’s restaurant guests

Inflation and food prices remain high on the list of concerns for consumers, and focusing on value is one way that restaurants can get guests’ attention and capture more business. While LTOs, special offers, and reduced pricing are strategies to increase value, there are ways to engage guests and offer more, without compromising your margins. […]

How restaurants can leverage technology to drive loyalty and boost profits

By Mo Chaar The challenges for the restaurant industry seem to be never-ending, with operational costs, labour shortages, pandemic debt, and bankruptcies all on the rise. Recently, Restaurants Canada stated that 50 per cent of Canadian foodservice operators are operating at a loss or just breaking even, compared to only 12 per cent from pre-pandemic […]

Beertown is thriving with vision, mission, and values that put people first

By Jessica Brill The foodservice industry has spent the last few years in recovery mode amid supply chain disruption, inflation, and labour shortages, but some restaurants have found a way to thrive through it all. By focusing on relationships from the top down, prioritizing staff, and strengthening partner relationships, Beertown continues to grow, providing guests […]

Navigating the surge to offer an enhanced customer experience

By Peter Dougherty In an ever-evolving industry, restaurant operators are continually seeking innovative ways to increase revenue and elevate the overall guest experience. Traditionally, surge pricing has been considered a strategy to manage demand during peak hours. However, in recent years, guests have become more conscious about spending and surge pricing has become unpopular with […]

Are higher menu prices the best way to maximize margins?

Although there are signs that inflation is cooling, restaurants are still on the road to recovery, with many continuing to raise their prices to recoup higher costs from rent, food prices, labour, and more. As the end of the year approaches, can restaurants continue to raise prices into 2024 or will consumers start to push […]

Are mobile games a viable marketing tool for your restaurant?

From loyalty programs to social media, apps, and more, restaurant technology is constantly moving forward. But as that technology evolves, so should your marketing strategy, and mobile games are one of the newest ways that businesses are reaching their customers. How can mobile game marketing help restaurants raise revenues? Reach a new audience Many restaurants […]

Loyalty has its rewards: Greenbridge Foodservice helps move the industry forward

These days, competition in the foodservice industry is fierce. With so many businesses still struggling to recover, operators need to make the most of every opportunity to get ahead and stand out. It’s companies like Greenbridge Foodservice that are helping to find ways to add value and provide the tools that businesses need to compete […]

Stepping up your loyalty program

Repeat business is a restaurant’s bread and butter, and this means loyalty and retention is top of mind for many operators. According to studies, it costs a business 25 times more to acquire a new customer than it does to keep one, so it’s in your best interest to make customer loyalty your top priority. […]

Make the most of your summer LTOs

During some of the busiest months in the foodservice industry, many fast-food restaurants are upping their game with summer specials to boost their sales and get extra attention for their restaurants. Using LTOs to attract interest in the menu, bring in larger groups, and build customer loyalty is a solid strategy for restaurants looking to […]

Leveraging payments for better restaurant experiences

By Sander Meijers From contactless payments to food delivery platforms, the pandemic was the catalyst for many restaurants embracing today’s technology. However, restaurants have the opportunity to further enhance the customer experience and build brand loyalty through payment technology. The days of ordering food delivery from your local restaurant over the phone, running to an […]