Is breakfast making a comeback?

Restaurants have typically relied on commuters for breakfast sales, however, with fewer people going into the office, this daypart has seen a significant drop in recent years. But with remote job listings down over 20 per cent over the last six months, will sales start to come back as more people head to the office? […]

Can geofencing help operators get ahead?

Geofencing is a marketing tool using GPS tracking that’s designed to target specific geographic areas to deliver personalized, location-based content to the audience. This could include anything from announcements to special offers or incentives from restaurants to local customers. There are several ways that restaurants can use geofencing to analyze traffic data and patterns, increase […]

Will 2024 be easier for operators?

As we move through the first quarter of 2024, looking back to the final quarter of last year can give us some insight into restaurant success, consumer spending, and what’s trending this year. How did restaurants do towards the end of last year and what can we expect to see this year? While traffic dipped […]

Today’s customer spending and its effect on restaurants

By Vince Sgabellone Economists have projected a slowdown in the Canadian economy for several quarters now. Similarly, Canadian consumers have reported for over a year that they plan to cut back on their spending and studies show they have done just that. For the year ending June 2023, consumer spending across the 11 retail categories […]