First-quarter LTOs add even more value to the menu

As consumers continue to search for more value from their dining experiences, remaining price sensitive and selective about discretionary spending, many QSRs are creating value menus to try and attract the attention of value-seeing customers. While the guest perception of value certainly is not limited to lower prices, some operators are starting the year off […]

Boosting your bottom line with value meals

The decline in consumer discretionary spending has had many restaurants looking at value to drive traffic and make the most of their guest experience. Maintaining margins is key, but creating a successful value menu doesn’t mean you always have to compromise your profits. Often, consumers ordering off the value menu will order more items, adding […]

Restaurants focus on value during continued inflation

As inflation and the higher cost of living persist, consumers continue to prioritize value as the try to save their pennies. Off-premise dining remains a popular choice for consumers. In fact, in-person dining decreased this month by nine per cent, with the last three months seeing a steady decline in guest counts for restaurants. As […]