Youth Movement: A&W CEO Susan Senecal is ushering a classic Boomer brand into the modern era
By Gregory Furgala If you live in a major city in Canada, you might’ve noticed that, a few years ago, new A&W restaurants started popping up downtown. They looked polished. Tall refrigerators chilled and displayed A&W’s iconic glass root beer mug; messaging on the walls spoke to A&W Canada’s new ingredients guarantee, which promised hormone […]