Knowing your target customer is a crucial part of marketing your restaurant to attract the right guests and drive traffic. From favourite menu items to preferred experiences to regular habits, each generation has distinct characteristics that operators should be aware of. Boomers (also known as Baby Boomers), born between 1946 and 1964, are no exception […]
Getting to know your customer is not a new concept for restaurant operators, but the generational gaps can be broad, leaving restaurateurs working hard to attract all ages. With Gen Z representing 23 per cent of commercial foodservice visits last year, we’re looking at how they compare to Boomers, an age group that’s considered influential […]
By Gregory Furgala If you live in a major city in Canada, you might’ve noticed that, a few years ago, new A&W restaurants started popping up downtown. They looked polished. Tall refrigerators chilled and displayed A&W’s iconic glass root beer mug; messaging on the walls spoke to A&W Canada’s new ingredients guarantee, which promised hormone […]
By Divakar Raju While we tend to assume foodies are Instagramming Millennials, there are other important players leading the charge in the evolution of food culture. Boomers are huge influencers, and they lend their clout to different areas as they retire. According to StatCan, 5,000 Canadian Boomers are retiring each week. A boom that once represented […]
Press release According to the NPD Group, a leading global information company, it’s been a particularly challenging few years for Full Service Restaurants (FSRs) in Canada. Overall, traffic at FSRs has declined year over year, down 141 million visits compared to 2012. Dollars are also down on the year and have been relatively flat since […]
