Knowing your target customer is a crucial part of marketing your restaurant to attract the right guests and drive traffic. From favourite menu items to preferred experiences to regular habits, each generation has distinct characteristics that operators should be aware of. Boomers (also known as Baby Boomers), born between 1946 and 1964, are no exception […]
Getting to know your customer is not a new concept for restaurant operators, but the generational gaps can be broad, leaving restaurateurs working hard to attract all ages. With Gen Z representing 23 per cent of commercial foodservice visits last year, we’re looking at how they compare to Boomers, an age group that’s considered influential […]
As consumer habits continue to shift, there are some notable statistics from this year that reflect top dining trends. Many operators continue to work towards recovering from the pandemic, and taking a look at these trends can help shape a successful restaurant strategy for 2025. What’s trending as we head towards the end of the year? […]
