McDonald’s Canada appoints new Chief Marketing Officer

McDonald’s Canada has announced that Alyssa Buetikofer has joined the Canadian Executive Team as the company’s new Chief Marketing Officer (CMO). Buetikofer joins the Canadian business after nearly 15 years working with the brand in key U.S. and global marketing leadership roles She brings significant expertise across strategy, creative, branding, analytics, and traditional and digital […]

COVID-19 driving Canadians to waste less food: survey

A new nationwide survey shows that Canadians are wasting less food while COVID-19 public health measures have been in place. Love Food Hate Waste Canada, delivered by the National Zero Waste Council in conjunction with its campaign partners, worked with the Mustel Group to understand how food purchasing, storage, consumption and food waste behaviours have […]