The importance of a loyalty and gift card strategy this holiday season

By Brittain Brown Restaurants continue to struggle for survival across the country, with many establishments facing bankruptcy closures. As eating out continues to get more expensive, the holiday season is a pivotal time for the restaurant industry to boost sales. In a time of economic uncertainty, it’s essential for restaurant operators to strategically deploy their […]

What can restaurants expect this holiday season?

The holiday season is just about here and taking a look at upcoming trends can help restaurants stay ahead of the curve, attract attention, and raise their revenues. As many operators have seen a fall slowdown, studies show that they typically see a boost between November 1 and December 25. Reports showed that in 2023, […]

Can Black Friday deals help raise your restaurant revenues?

As consumers search the stores for the best Black Friday deals, operators can be thinking of ways to capitalize on the increased traffic and attract those customers. Studies show that 79 per cent of shoppers visit a full-service or quick-service restaurant while shopping, so there is an opportunity for restaurants to interest busy shoppers. While […]

Optimizing your gift card strategy

By Mo Chaar The holidays are looking a little different this year: Canadians are feeling the affordability crunch, and a recent holiday gift card survey revealed that inflation is affecting nearly three-quarters (74 per cent) of consumer holiday spending. With the holiday season nearly in full swing and with one-third of restaurants in Canada operating […]

Using gift cards to up your restaurant sales

Gift-giving can happen all year round, of course, but typically sales for gift cards start to ramp up from here on out. November and December traditionally make up about 50 per cent of gift card sales for the year, so this is the perfect time to look at how you plan to up sales through […]

‘Tis the season for selling gift cards

The season for gift-giving has arrived, and as the possibility of a recession looms, gift cards could be just what your restaurant needs to help your bottom line through the holidays. Gift cards encourage repeat visits from your customers and help you to acquire new customers. With 80 per cent of consumers planning to purchase […]