By Diane Chiasson Today, there are over one billion vegetarians in the world, and every day, more than 2,000 people convert to vegetarianism. A recent poll indicated that in North America, around 13 per cent of people identified as either vegetarian or vegan, and that number is expected to continue to increase in the future. […]
By Diane Chiasson A great cost-effective marketing tool and opportunity to drive up profits is to offer cooking classes during off-hours or held in the private room (if available) at your restaurant operation. Depending on the size of your operation, you can either offer cooking demonstrations or actual hands-on classes. The key to the success […]
By Diane Chiasson Facebook hit a landmark recently by announcing that they had hit one billion users worldwide. In the restaurant business, this news means that it is now more important than ever for restaurant owners and operators to have a Facebook page for their businesses. Whether your restaurant is part of a large national […]
By Diane Chiasson Selling retail and promotional items can help your company in many ways. It can help you enhance and strengthen your brand image, as well as bring in more revenue. It’s not just for big chain and theme restaurants anymore. Any restaurant or foodservice owner or operator could benefit from it. If the […]
By Diane Chiasson As a restaurant or foodservice operator, sales of your food and drink probably generate most, if not all of your income. But there are other ways in which you can generate a bit of extra money by selling your services or your space outside of the usual. Diane Chiasson, FCSI, President of […]
By Diane Chiasson Whether you are thinking of opening a new restaurant or rebranding your current concept, what you come up with during the initial stages of your restaurant’s development could already decide the fate of your success. With so much competition in the marketplace, it is essential that you come up with an original […]
By Diane Chiasson Mobile marketing seems to be the new hot topic for restaurant and foodservice operators around the world, but like social media and other new technological trends, there seems to be a lot of talk but not that many restaurant operators have taken it up. A lot of these new trends are targeting […]
By Diane Chiasson Effective merchandising is key to building success and boosting profits in your restaurant I’ve been in the restaurant, foodservice and retail merchandising business for nearly 30 years, and I’ve seen the many changes the industry has undergone during that time. Most noticeably, merchandising is no longer considered an afterthought, or something to […]
