By Mark Plumlee The restaurant industry is increasingly being driven and impacted by social media. Apps like Instagram, TikTok, and Facebook can help you generate more website hits, create buzz, and contribute to your restaurant’s overall success. Think of it this way: if each post is like a mini billboard, then the more followers you […]
In today’s economy, loyalty is more important than ever. As prices continue to rise and people watch their discretionary spending, you want your restaurant to be their destination of choice. As a restaurateur, knowing your customer is a fundamental factor for success. The better you get to know them, the easier it will be to […]
By Megan Prevost Designing your restaurant to promote your unique, identifiable brand means looking at more than just artwork and lighting to make your restaurant stand out. You’ll want to ensure that anything that mentions or promotes your restaurant also portrays that stand-out branding. This means everything from the design of your business cards to […]
By Dustin Hassett Now more than ever, restaurateurs are operating in an experience economy. Customers are interacting with competitor brands over multiple channels every hour of every day, and they expect every digital experience to measure up to the Amazons and Ubers of this world. Just like the behemoth tech brands, foodservice businesses need to […]
By Sydney Ahmadian A great brand is pivotal to marketing your business. It helps people identify people, companies, and products. Without it, customers won’t know what your restaurant is all about. COVID-19 sanitized many restaurants of their branding, making now the perfect time to build a stronger brand presence. You don’t have to be a […]
Canada’s restaurant industry generates $80 billion in annual sales, which means there are many restaurants competing for customers’ attention. In a crowded market of trendy menus and eye-pleasing decors, foodservice brands are looking to distinguish themselves and create a sense of place that goes beyond catchy slogans and a memorable name. Restaurants and bars that […]
Press release Rapidly growing franchise brand encourages guests to demand more from their food For years, Pita Pit has been a partner with its loyal fans in creating meaningful New Year’s resolutions through the brand’s annual Resolution Solution campaign. This year, Pita Pit is making a resolution of its own by stepping away from the idea that […]
By Diane Chiasson A brand makes a statement of what your business is all about. It conveys quality, consistency, familiarity and trust. Customers want to come into your restaurant knowing they will have a good experience because that’s what your brand tells them. Or does it? When did you last look at your branding and […]
By Diane Chiasson Selling retail and promotional items can help your company in many ways. It can help you enhance and strengthen your brand image, as well as bring in more revenue. It’s not just for big chain and theme restaurants anymore. Any restaurant or foodservice owner or operator could benefit from it. If the […]
