By Hugh Johnston With food inflation at a troubling 3.9 per cent year-over-year in the third quarter of 2015, operators have more reason than ever to be concerned about rising food costs. Leading the way were beef (up 12 per cent), fresh vegetables (up 11.5 per cent) and pasta (up 10.5 per cent). If you […]
Tip of the Week Sponsored By: While wine is most often paired with food in restaurants, beer is another choice that may appeal to non-wine drinkers and make all the difference in your guests’ enjoyment of their meals. Do research or consult a beer sommelier to expertly pair the brews you offer with dishes […]
By Diane Chiasson Is it time to expand your restaurant? You have a reliable customer base and a profitable ongoing restaurant operation. Instead of going through the hassles of looking for real estate, dealing with major construction and suffering the headaches of opening another branch, consider an expansion of your existing location. Try these eight […]
Tip of the Week Sponsored By: To get more customers into your restaurant, you need to advertise and promote it. There are many advertising solutions such as print, radio, TV and digital, but it all depends on your budget. You definitely should try to join your local chamber of commerce; it’s a great way to […]
In March 2015 a new mobile milestone was reached: the number of mobile-only adult internet users exceeded the number of desktop-only internet users. Smartphones and tablets have now become the primary access point to the internet[1]. Consumers are relying on technology more each day, making it critical for restaurants to understand the impact of mobile […]
By Sean Beckingham If a picture says a thousand words, a video says 10,000 more. Using video comes with plenty of bene-fits but here are some basics you’ll want to keep in mind before you call “action!” According to the video marketing experts at Adelie Studios, 64 per cent of consumers are more likely to […]
By Diane Chiasson Spring is just around the corner, which means it’s time to get started on plans for two of the restaurant industry’s busiest days – Mother’s Day and Father’s Day. Children celebrate their parents by taking them out for lavish meals, and with a little bit of planning, you can easily use this […]
By Diane Chiasson You never get a second chance to make a good first impression. Your outdoor signage is much more than the name of your restaurant, it’s your customer’s initial encounter with your restaurant. Your restaurant sign is your advertisement! Your signage does much more than just announcing the name of your restaurant; it […]
By Diane Chiasson A brand makes a statement of what your business is all about. It conveys quality, consistency, familiarity and trust. Customers want to come into your restaurant knowing they will have a good experience because that’s what your brand tells them. Or does it? When did you last look at your branding and […]
By Jasmine Kafka Below are key highlights of the recent Marketing to Moms Conference in Chicago, combined with Kidzsmart’s insights on moms and families. Overall, moms describe themselves as being time-starved; their job is a balancing act of a number of often overwhelming priorities, and they usually feel like they are failing. Today’s moms are […]
