By Gregory Furgala Through its clear plastic cup, it looks like a latte, but with only one sip it’s very clear that it isn’t a latte. It’s salty, sweet and tangy. The head is thicker and heavier than the airy foam that crowns anything found in the typical coffee shop, but it’s cold and refreshing. […]
Press Release Taco Bell Canada is taking part in this year’s festive season in the best way they know how: with nacho cheese, seasoned beef, and all the other elements that make their iconic Triple Double Crunchwrap so delicious. Candy cane patterns? Jolly snowmen? Boring! Bring on the nacho cheese covered presents and make yours […]
Press Release The Metro Toronto Convention Centre (MTCC) announced today the launch of a new ad campaign “multi” created to tell the story of multiple reasons why the facility stands out as a top choice for meetings and event planners. The campaign reflects the centre’s strong position in the business events marketplace and its unique […]
By Doug Panko We’ve all heard lots of stories in our time, and, let’s be honest, there are plenty of them we could have done without. But what if I told you your food can tell an engaging story that will entice customers to make a purchase? Settle and get comfortable — you’re going to […]
Press Release Canadians could find themselves experiencing a potential local mushroom shortage, and it’s for the best reason ever. Wendy’s is bringing back its in-demand, fan-favourite Bacon Portabella Mushroom Melt for a limited time only. With rich portabellas and a melty cheese sauce, the hamburger features Applewood smoked bacon and fresh, never frozen Canadian beef. […]
By Gregory Furgala A recent survey of 1,000 halal consumers found that the market for halal products is largely underserved. It’s not for lack of trying, though, but a lack of innovation. The result is a significant gap in the marketplace. Nourish Food Marketing, the Toronto-based food marketing agency that conducted the survey, reported that […]
Press Release Boston Pizza International Inc. today announced that Peter Blackwell has joined the organization in the role of senior vice president, marketing and communications. “As we continue to modernize the Boston Pizza guest experience, Peter’s combination of expertise, calibre and drive makes him an ideal fit for our future plans and long-term success,” said […]
By Mark Goren Let’s assume you know what an online local business directory is. And let’s even assume that you’ve claimed your restaurant’s listing on Google and perhaps some other directories. Have you thought about how you can optimize your listing? Have you considered trying Google Posts, a new feature that will allow your listings to get […]
By Donald Burns How do you feel about your sales? Are you happy? Satisfied? Do you wish they were better? I’m going to take a wild guess that you want them to be better. Welcome to the common dilemma many restaurants face: trying to use marketing to drive more guests in the front door. As […]
By David Scott Peters Building lunch sales is key to greater profitability in restaurants. This is because most of the costs associated with preparing for the dinner rush happen during the daytime. Think about it: You are paying rent and utilities whether you are generating sales during the day or not. There are labor costs […]
