Money on the Table: Recent survey finds that halal consumers are underserved by foodservice providers

By Gregory Furgala A recent survey of 1,000 halal consumers found that the market for halal products is largely underserved. It’s not for lack of trying, though, but a lack of innovation. The result is a significant gap in the marketplace. Nourish Food Marketing, the Toronto-based food marketing agency that conducted the survey, reported that […]

How to Make the Most of Live Music in Your Restaurant

Live music can be an effective way to attract customers to your restaurant and encourage them to spend more money on food and drinks. Music and food share an intimate connection: they conjure emotional responses that give your restaurant more personality and create memories for your customers. Bringing these two elements together is also a […]

Marketing for the size of your restaurant

By Jordan Knox Choosing the correct marketing vehicle for a restaurant can be a daunting task. With new social media platforms popping up regularly and conventional marketing becoming more specific, it is important to know how to effectively use both. Social media is most effective when the content is consistent, so focusing on one or […]

Six consumer demographic and buying trends

By Diane Chiasson The world is changing quickly, as are the demographics of consumers with the most spending power, as well as their buying habits. This means that your restaurant operation needs to change and adapt as well in order to be successful. Diane Chiasson, FCSI, President of Chiasson Consultants Inc., a restaurant and foodservice […]