By Gregory Furgala A recent survey of 1,000 halal consumers found that the market for halal products is largely underserved. It’s not for lack of trying, though, but a lack of innovation. The result is a significant gap in the marketplace. Nourish Food Marketing, the Toronto-based food marketing agency that conducted the survey, reported that […]
Live music can be an effective way to attract customers to your restaurant and encourage them to spend more money on food and drinks. Music and food share an intimate connection: they conjure emotional responses that give your restaurant more personality and create memories for your customers. Bringing these two elements together is also a […]
By Jordan Knox Choosing the correct marketing vehicle for a restaurant can be a daunting task. With new social media platforms popping up regularly and conventional marketing becoming more specific, it is important to know how to effectively use both. Social media is most effective when the content is consistent, so focusing on one or […]
By Rachael Hunt Picture your restaurant: It’s a typical Saturday night, you have 130 customers already in-house and only a few seats left. A family of three your staff has never seen before walks in, bright-eyed and excited to try your cuisine for the first time. Two of them happily browse the front menu board […]
By Diane Chiasson The world is changing quickly, as are the demographics of consumers with the most spending power, as well as their buying habits. This means that your restaurant operation needs to change and adapt as well in order to be successful. Diane Chiasson, FCSI, President of Chiasson Consultants Inc., a restaurant and foodservice […]
