Advertising, content and public relations work to drive awareness around specialty tea offering Press release Chatime, purveyors of the highly popular Taiwanese-style specialty teas, has named Toronto-based, full-service communications agency, CO-OP, as its Agency of Record. With work already in progress, CO-OP will provide strategic communications support including advertising, content production and public relations services for […]
By Kamron Karington Millennials – the largest spending demographic the planet has ever seen – are coming your way. Maybe. Shunning big houses and fancy cars, they’re flush with disposable income and spend more money in restaurants than any previous generation. They seek out fresh ingredients, organic and local. They value community, authenticity, and prefer […]
By Steven Chester Your servers, back-of-house staff and hosts are often your restaurant’s biggest supporters, so keeping your staff encouraged and motivated is paramount. One key way to keep your employees engaged is through an effective social media strategy. The first step to bringing your restaurant employees into the social media fold is encouragement. While […]
Food cravings and quality continue as the top drivers for choosing a restaurant Press release The “How Diners Choose Restaurants” study released on October 18 from TouchBistro finds that the majority of restaurant goers (65 per cent) surveyed say that food cravings have the biggest impact on their restaurant choice. The research also finds that […]
By Laura Zaplantynsky-Bell Kids and family marketing insights from the NRA Show, Chicago, May 20-23, 2017 Upon returning home from the annual National Restaurant Association Show in Chicago — the largest annual gathering of the restaurant, foodservice and hospitality industry — we at Kidzsmart reflected on all the fascinating new trends impacting our industry, including […]
By Jordan Knox Choosing the correct marketing vehicle for a restaurant can be a daunting task. With new social media platforms popping up regularly and conventional marketing becoming more specific, it is important to know how to effectively use both. Social media is most effective when the content is consistent, so focusing on one or […]
By Tyler Baks Today’s foodservice consumers are looking beyond food. They are looking at more than just innovative meals and menu items, past healthy alternatives, and the ambiance and the environment – all of which have become the norm, the standard cost of entry for any operator within the Canadian commercial foodservice marketplace. In today’s […]
By Sean Beckingham Social media applications today have a very similar story to the smartphones they find themselves downloaded onto: You finally learn how use it, you get used to its features and then three months later, a shiny newer version comes out with features both new and old. Meanwhile, popular photo sharing application Instagram […]
By Kate Engineer For a new restaurant getting set to open, once you have the business name and logo developed, your next step should be signing up for an Instagram account to secure your name and begin connecting to your community. Here are some common questions about Instagram answered so you can get started on […]
By Robert Lyons So you planned for your trade show and hopefully got some tips from our first article in this series on how to create pre-show buzz. Then during the show you connected with industry colleagues and potential clients and maybe even took a few pointers from our second article in this series on […]
