Food is building a new home in the metaverse

What is the metaverse and how do restaurants fit into it? That’s a question the industry is likely to be pondering more and more over the coming months and years. Some experts predict that the augmented reality of the metaverse could eventually become a multibillion-dollar business with the potential to disrupt and even dominate the […]

Wendy’s is entering the breakfast game in Canada

Wendy’s is wading into the Canadian breakfast market starting next month. From May 2, breakfast at Wendy’s will be available across Canada as the brand looks to rival competitors such as Tim Hortons, McDonald’s, and A&W. The breakfast menu will feature items that spin off from the quick-service brand’s staples such as the Breakfast Baconator, […]

Wendy’s aiming to boost Canadian franchisees

Wendy’s has announced a new franchise recruitment initiative, Own Your Opportunity, that aims to create pathways for Canadian entrepreneurs who want to grow with the Wendy’s System through franchising. The initiative creates expanded restaurant ownership opportunities for all and supports the company’s goal of increasing restaurant ownership among underrepresented populations.  This looks to continue goals set […]

Pushing to fuel a pandemic breakfast resurgence

Amid statistics suggesting that the way in which consumers eat breakfast is evolving, major brands are launching high-octane breakfast marketing campaigns. They include Kellogg Canada, which is kicking off a decade-long marketing campaign as part of a strategy to get more consumers eating at the start of the day again. The “We’re For Breakfast” initiative […]

Wendy’s to open 700 ghost kitchens in Canada and beyond

Wendy’s is opening 700 delivery kitchens over the next five years in Canada, the United States, and the United Kingdom, according to a press release. The expansion of the chain’s partnership with Reef Technology, which was originally a pilot of eight units in Canada, will see about 50 kitchens go live this year. The rest will […]

Wendy’s looks to expand Canadian and digital presence

Wendy’s plans to expand its global footprint to 8,000 restaurants by 2025 include focusing on Canadian and digital expansion. Chief Development Officer Abigail Pringle said the restaurant chain is focusing on driving growth through nontraditional locations. Some 30 per cent of the roughly 1,200 new locations will be nontraditional units, including ghost kitchens, delivery-only locations, fuel, […]

Wendy’s introduces “The Plantiful” plant-based burger in Canada

Press Release Wendy’s® is now serving The Plantiful™, a plant-based burger that ensures flexitarians have a protein alternative that is full of taste. The Plantiful is crafted in Canada1 and as a testament to the brand’s loyalty to Canadian preferences in taste and quality, Wendy’s carefully formulated its own recipe in-house, a feat that no […]

Wendy’s introduces new Bacon Maple Chicken Sandwich

Press Release It’s a sandwich that’s three years in the making — because you don’t rush greatness… you just don’t. Introducing Wendy’s newest artisan bread masterpiece: the Bacon Maple Chicken Sandwich. This limited-time sandwich brings completely craveable flavors to the most wonderful time of year. The Bacon Maple Chicken Sandwich is made with all the […]

Wendy’s bringing back Portabella Mushroom Melt for limited time

Press Release Canadians could find themselves experiencing a potential local mushroom shortage, and it’s for the best reason ever. Wendy’s is bringing back its in-demand, fan-favourite Bacon Portabella Mushroom Melt for a limited time only. With rich portabellas and a melty cheese sauce, the hamburger features Applewood smoked bacon and fresh, never frozen Canadian beef. […]

Wendy’s takes another first step in fresh with tomato supply initiative

Press Release As part of its ongoing commitment to sourcing fresh, high-quality produce, today, Wendy’s is announcing an initiative to source vine-ripened tomatoes for its North American restaurants exclusively from greenhouse farms by early 2019. Tomatoes for Wendy’s will be grown in indoor greenhouse and hydroponic farms from approximately a dozen suppliers throughout North America, including […]