Building a restaurant community

By Mila Holosha To build relationships, boost your business, and retain a loyal customer base, you need to create a restaurant community. Rather than simply being a place to stop for a meal, operators need to focus on creating more than just delicious food – and that means taking a broader look at your operations […]

Maximize your margins with suggestive selling

Suggestive selling is something restaurants have been practicing for years, but in today’s economy, it may be an even more valuable asset. Research shows that restaurants that master suggestive selling can up their sale averages by 30 per cent, while also boosting customer loyalty. 73 per cent of diners say that their experience relates to […]

How to make QR codes work for your restaurant

QR codes became a top trend for contactless ordering during pandemic days, but are they still serving a purpose? The answer rests in how they’re being used by restaurants. As a one-dimensional, pdf version of your menu, the QR code likely isn’t doing you any favours. Many diners find them awkward, having to stretch and […]

Attract couples to your restaurant with date nights

By Mark Plumlee Now that Valentine’s Day has passed, it’s time to celebrate anniversaries and date nights for the rest of the year. Many couples struggle to find time to plan a special evening, but your restaurant can help with easy and romantic options, while also promoting and building your business. With tougher competition than […]

Plating your food the way customers want to see it

What factors go into planning your plating? Do you consider what customers might find appealing or what your presentation says about your restaurant? Studies show that 18 per cent of diners think that when food looks better, it tastes better. Making your plating a priority means taking several factors into consideration.   The plates Consider […]

How can you boost enrolment for your loyalty program?

Building loyalty is an effective way to build your business, so it’s time to prioritize enrolment for your loyalty program. While the exact ratio of loyalty to cheque size is difficult to determine, it’s clear that loyalty members have continued to visit and spend, despite the continued rising inflation. With the average consumer belonging to […]

How loyalty can help offset the effects of inflation

In today’s economy, loyalty is more important than ever. As prices continue to rise and people watch their discretionary spending, you want your restaurant to be their destination of choice. As a restaurateur, knowing your customer is a fundamental factor for success. The better you get to know them, the easier it will be to […]

Making mocktails part of your winter menu

Holiday gatherings are in full swing, and there are often designated drivers and non-drinkers in the crowd, so mocktails are a way to offer something for everyone. Rather than relying on soda, offering those guests a delicious alternative will up their experience – along with your cheque totals. If this is a beverage category you’ve […]

Fun promos to celebrate the New Year

By Mark Plumlee Ringing in the new year is the perfect occasion to treat your guests to a celebration, and as we welcome 2023, there are many different ways to make that happen. From events to deals, the new year presents a unique opportunities for restaurants to showcase their exciting offerings. Hosting New Year’s events […]

5 Christmas marketing ideas

By Megan Prevost Christmas is just around the corner, which means everyone is looking for that perfect present or special place to spend time with their loved ones. It also means it’s time to ramp up those holiday marketing campaigns! The happiest season is the busiest season, too, so you need to stand out from […]