How helping your community this season can boost sales

As the holidays draw nearer and gatherings become more popular, a sense of community becomes even more important for your customers and for your business. While December is often a busy month with catering and parties, you can limit any lulls by hosting an event that helps your community. 77 per cent of consumers say […]

A seasonal menu can benefit your business

Winter is on the horizon and as seasons change, so should your restaurant. Heating replaces your air conditioning, your patio closes or is revamped, and your menu gets a makeover with a seasonal spin.   John Moody, co-founder and Chief Strategist of Restaurant365, writes that getting the winter crowd through your doors doesn’t have to […]

Can dynamic pricing work for your restaurant?

As Canadians continue to face inflation and the possibility of a recession, many restaurants are looking to recoup costs without abruptly raising menu prices. Dynamic pricing could be the answer. What is dynamic pricing? In simple terms, it’s the idea that prices fluctuate across the board on a schedule several times a year. While this […]

Boost your restaurant business with the after-work crowd

Restaurants need to constantly be on the lookout for creative ways to increase their guest counts and attract new clientele. With consumers craving social experiences and more employees heading back into the office, restaurants may be able to appeal to an after-work crowd to get more people through the doors. A recent survey found that […]

Food photography is a crucial part of your menu

Is your food photography translating to sales for your restaurant? 82 per cent of people say they would order a dish based on its photo, so appealing photos can mean more profits. In fact, restaurants switching from a text-based online menu to a photo-based menu reported increased conversion rates of 25 per cent. Whether you’re […]

5 food holidays to celebrate in November, from nachos to French toast

By Megan Prevost With the end of the year approaching fast, it’s time to celebrate the last of the food holidays in November. Strap in for a sweet month because we’ve got lots of sugary holidays on the docket! Celebrating a food holiday is a great way to introduce new menu items and specials while […]

How strategic labelling can increase your plant-based sales

By Makayla Dewit Imagine that you sit down at a restaurant, examine the menu, and see these two choices listed: low-fat vegan pasta and lemon-pesto rotini with fried capers. Which sounds more appetizing to you? It is almost certainly the second one. This example highlights the importance of thoughtfully labelling food and menu items to […]

5 skills a restaurant manager needs

By Megan Prevost Restaurant managers have a heavy responsibility and need certain skills to handle all the moving parts to create an excellent dining experience. Here are five skills a restaurant manager needs to keep their restaurant at the top of its game. Communication Communication is vital to a restaurant’s success, as you might be […]

5 different Halloween events for your restaurant

By Megan Prevost As Halloween approaches, it’s easy to feel spoiled for choice when celebrating. If you want your guests to spend the spookiest night of the year with you, you’ll need a Halloween event of your own to draw them in. Dim the lights, crank up the Monster Mash, and plan an event to […]

How restaurant hacks and secret menus could affect your bottom line

Restaurant hacks and secret menus are all the rage on TikTok, with guests posting their favourite ways to customize popular items, sometimes creating a whole new dish or experience. While this may be fun for guests, it’s not always ideal for your staff or your business. How could this trend affect your restaurant’s bottom line? […]