Why a restaurant’s brand is more important than ever

By Sydney Ahmadian Long before multi-coloured window panes symbolized Microsoft, ranchers used brands to distinguish their cattle from other herds. A brand was a symbolic representation of the rancher’s business, manifested in real life on the haunches of their cows. A great brand acts as a physical or symbolic representation of your business to help […]

Restaurants can capitalize on soaring consumer confidence

By Asad Amin I am a devout foodie. My weekend plans, at times, revolved around which new restaurants had opened in the city or which old haunt I had been craving for a while. Over the past year-and-a-half, that shifted to takeout, delivery, and very few dine-in occasions. As soon as my family and I […]

Navigating the vaccine passport rollout

By David Hopkins The vaccine passport has now rolled out in Ontario, and with it comes increased uncertainty and complications for restaurant operators, who have already faced incessant turmoil and scrutiny over the past year and a half. While the details of the vaccine passport and its enforcement vary from province to province, the gist […]

Instagram in foodservice: A cross-Canada case study

By Sylvia Tomczak Social media is a big deal for businesses, and foodservice is no exception. After RestoBiz recently took a detailed look into the power of social media in the F&B industry, we wanted to find out how operators across the country have been leveraging the power of Instagram to outstanding effect through various […]

Vaccination mandates: How to handle asking for proof

Updated September 16 Vaccination mandates are the topic on everyone’s lips right now. In Canada, numerous provinces beginning with Quebec and going on to include others such as B.C. and later Ontario and Alberta have either already introduced or have announced the implementation of vaccine certificates. This move, which has also been seen in some […]

The hiring dilemma: Luring restaurant workers amid pandemic damage

Foodservice is facing a staffing crisis as many laid off workers show understandable reluctance to return. So what can operators do? By Tom Nightingale It’s been well-documented that the effects of the COVID-19 pandemic on tight-margin industries like foodservice and hospitality were particularly devastating as closures and numerous restrictions have affected the last 16 months. […]

The 360-degree dining experience & the new climate of guest impulse

By Laurent May Restaurants across the country are reopening and the hospitality industry is reemerging in a post-pandemic world. However, guest expectations have shifted as new technology was introduced over the pandemic to keep dining guests comfortable and safe. On-premise guest experience is traditionally guided by the server, as they drive the service from beginning […]

Preparing yourself for summer reopening & recovery

Canadian consumers are ready to keep supporting restaurants, but managing your margins and elevating guest experience are musts. By Tom Nightingale Canadian foodservice and hospitality is finally getting on the road to healing the deep wounds of COVID-19. On July 16, indoor dining reopens in Ontario for the first time since Easter weekend, a landmark […]

11 social media marketing best practices for restaurants

You’ve pivoted. You’ve survived. Now, it’s time to thrive. By Sabrina Falone All marketing, both traditional and digital, is about sharing your brand’s messaging in a way that creates an emotional response that inspires people to spend money with your company. That’s certainly no different with social media marketing. Social media is a great way […]

The Instagram Effect: How social media impacts foodservice

By Sylvia Tomczak Influencers, inspiration, and innovation — that’s all part of the Instagram effect. The way we consume media has changed drastically in the last decade, pushing further away from print and closer toward digitally-driven media. As generations like Gen Z are raised on technology and computer culture, the world is continuing to undergo […]