By Tom Nightingale Across Canada, North America, and beyond, the debate around vaccinations has been raging since numerous vaccines became widely available a few months ago. Now, the hottest topic may be proof of vaccination. Much has been made of whether requiring proof of vaccinations — be they so-called “vaccine passports” or other forms of […]
By Laurent May Restaurants across the country are reopening and the hospitality industry is reemerging in a post-pandemic world. However, guest expectations have shifted as new technology was introduced over the pandemic to keep dining guests comfortable and safe. On-premise guest experience is traditionally guided by the server, as they drive the service from beginning […]
Canadian consumers are ready to keep supporting restaurants, but managing your margins and elevating guest experience are musts. By Tom Nightingale Canadian foodservice and hospitality is finally getting on the road to healing the deep wounds of COVID-19. On July 16, indoor dining reopens in Ontario for the first time since Easter weekend, a landmark […]
You’ve pivoted. You’ve survived. Now, it’s time to thrive. By Sabrina Falone All marketing, both traditional and digital, is about sharing your brand’s messaging in a way that creates an emotional response that inspires people to spend money with your company. That’s certainly no different with social media marketing. Social media is a great way […]
By Sylvia Tomczak Influencers, inspiration, and innovation — that’s all part of the Instagram effect. The way we consume media has changed drastically in the last decade, pushing further away from print and closer toward digitally-driven media. As generations like Gen Z are raised on technology and computer culture, the world is continuing to undergo […]
By Laurent May & Alen Puaca The COVID-19 pandemic, as brutal as it has been for the restaurant industry, has given us a chance to reassess how we can interact with our customers and take bold steps to create new dining experiences. Thinking about returning to traditional dining is, in some ways, like watching an […]
The final chapter of our three-part look at restaurant branding during the pandemic looks at how to build a unique brand identity to stand out in a crowded market. By Doug Radkey Within this series, we’ve learned the importance of a brand guide along with consistent brand messaging, and come to understand the elements of connection […]
By John Kelly There’s no question that the coronavirus pandemic — along with the accompanying lockdowns and restrictions — forced brick-and-mortar businesses, from retailers to restaurants, to find new ways to serve their customers and spurred a wave of innovation across many industries. As the coronavirus vaccine rollout expands and, ultimately, we move towards a state […]
During the COVID-19 pandemic, running smooth restaurant operations has become harder than ever. Thankfully, some surefire tips can help.
Quick Service Restaurants face an uncertain future. Here’s how they can win in a digital marketplace with customers staying at home. By Peter Klayman With the pandemic altering the definition of “normal” across industries, Quick Service Restaurants (QSR) have been amongst the fortunate few able to stay afloat. While foot traffic to fast food and […]
