By Laurent May & Alen Puaca The COVID-19 pandemic, as brutal as it has been for the restaurant industry, has given us a chance to reassess how we can interact with our customers and take bold steps to create new dining experiences. Thinking about returning to traditional dining is, in some ways, like watching an […]
The final chapter of our three-part look at restaurant branding during the pandemic looks at how to build a unique brand identity to stand out in a crowded market. By Doug Radkey Within this series, we’ve learned the importance of a brand guide along with consistent brand messaging, and come to understand the elements of connection […]
By John Kelly There’s no question that the coronavirus pandemic — along with the accompanying lockdowns and restrictions — forced brick-and-mortar businesses, from retailers to restaurants, to find new ways to serve their customers and spurred a wave of innovation across many industries. As the coronavirus vaccine rollout expands and, ultimately, we move towards a state […]
During the COVID-19 pandemic, running smooth restaurant operations has become harder than ever. Thankfully, some surefire tips can help.
Quick Service Restaurants face an uncertain future. Here’s how they can win in a digital marketplace with customers staying at home. By Peter Klayman With the pandemic altering the definition of “normal” across industries, Quick Service Restaurants (QSR) have been amongst the fortunate few able to stay afloat. While foot traffic to fast food and […]
In Part II of our three-part look at restaurant branding during the pandemic, we assess how operators can build a lasting connection with their community. By Doug Radkey In Part I of this series, the word connection was used often. When you are building or rebuilding the essence of a brand, it is all about the connection […]
The debate around third-party delivery apps is intensifying amid the economic impacts of COVID-19 By Tom Nightingale For the foodservice businesses and restaurants that have been able to survive the last 12 months of COVID-19 pandemic, keeping up with the fast rate of change has been vital. In particular, operators across the country have had […]
By Mo Chaar As sports fans across the country don their team jerseys to cheer loudly with their household from their couch and set the pace for a new normal of household homegating, restaurants should look to major sports franchises for inspiration on driving customer loyalty and rebuilding their customer base. Restaurants have been put […]
In Part I of a new three-part look at restaurant branding during the pandemic, we assess how operators can lay solid marketing foundations By Doug Radkey Hospitality, since the beginning of time, has been about building connections. That right there is not going to change, even with a global pandemic thrown our way. Even though […]
