Trend Watch: Miso cocktails, huitlacoche, prickly ash

By Katie Belflower Our latest edition of Trend Watch with Technomic highlights three menu trends on the rise across Canada right now and looks at how restaurants are successfully adding them to their menus. Miso cocktails Operators are featuring miso (the salty fermented soybean paste) in cocktails, alongside citrus fruits or other acidic elements, including […]

How to better understand customer experience (and why it matters)

By Austin Verner Customers are the lifeblood of any business, and that means delivering an exceptional customer experience is a must to keep your guests coming back. A study conducted by Thanx found that revenue was highly-concentrated among a small number of customers, with the top 25 per cent contributing 64 per cent of revenue. […]

Foodservice brands must walk a tightrope between physical & digital experience

By Dustin Hassett Now more than ever, restaurateurs are operating in an experience economy. Customers are interacting with competitor brands over multiple channels every hour of every day, and they expect every digital experience to measure up to the Amazons and Ubers of this world. Just like the behemoth tech brands, foodservice businesses need to […]

Why you should solicit more online reviews (and how to do it)

By Mark Plumlee If you want to capture the attention of would-be guests on the internet, online reviews are of the utmost importance. According to a study by TripAdvisor, 94 per cent of respondents in the U.S. admitted that online reviews influence their dining decisions. Another study by two economists at the University of California, […]

How restaurants can create community by partnering with nonprofits

By Adrian Johansen It’s not uncommon for restaurants and nonprofits to work together, mostly to raise money for that particular organization or because the restaurant supports it and wants to find a way to give back. One of the most common practices is for a patron to mention an organization by name at the restaurant […]

Restaurant design trends for the post-pandemic consumer

Perfecting your restaurant design can be tricky but it is a vital step for attracting and retaining customers. How can restaurateurs ensure they are appealing to the contemporary consumer? The latest edition of Datassential’s Trendspotting report notes that as restaurants continue to struggle to stay afloat in the post-pandemic, inflation-infused climate, more than one in […]

In foodservice and beyond, human connection cannot be an afterthought

By Tom Nightingale Foodservice has been going through something of a technological revolution in recent years, an apparent long-term shift that took another leap forward during the pandemic. Increased digitization and automation bring benefits, such as increased convenience and accessibility, but what it cannot and should not attempt to replace is human connection. Perhaps now, […]

4 common mistakes to avoid when building a loyalty program tech stack

By Mo Chaar Customer loyalty is key for Canadian consumers, who are among the world’s most frequent users of a loyalty program. Over half of Canadians make reward-earning purchases several times a week, and a recent Givex survey found that 56 per cent of Canadians say loyalty programs make them more likely to dine out […]

3 tips for maximizing restaurant cross-promotion

By Megan Prevost There are many different strategies that can help to propel a new business to success, especially in the continually evolving world of digital marketing. Even in the digital age, one piece of old-school wisdom still holds true — word of mouth is one of the most consistently successful forms of advertising. The […]