Honest marketing for your restaurant

Marketing is strategic, there’s no question about that, but businesses need to be careful that they don’t overpromise and underdeliver. When trying to get attention and increase visits, restaurants without a solid marketing strategy may find themselves with a line of disappointed customers. Authenticity is so important these days, from social media to sales, so […]

Minimizing the effects of negative reviews on your restaurant

Negative reviews can hurt your reputation and affect your bottom line. While you can’t just delete the reviews you don’t like, there are ways that you can mitigate the effect they have on your business. Do reviews really matter? In short, yes. 85 per cent of customers treat reviews like they’re recommendations from friends and […]

Why you should solicit more online reviews (and how to do it)

By Mark Plumlee If you want to capture the attention of would-be guests on the internet, online reviews are of the utmost importance. According to a study by TripAdvisor, 94 per cent of respondents in the U.S. admitted that online reviews influence their dining decisions. Another study by two economists at the University of California, […]

OpenTable announces the 50 Best Restaurants for Brunch in Canada in honour of Mother’s Day

Restaurants spanning six provinces across Canada recognized as best brunch destinations, according to OpenTable diner reviews Press release Just in time to help Canadians decide where to dine out this Mother’s Day, OpenTable has announced the 50 Best Restaurants for Brunch in Canada. These awards reflect the combined opinions of more than 480,000 restaurant reviews […]