Trending treats for winter dessert menus

By Mark Plumlee ‘Tis the season get guests excited for new, craveable, seasonal treats on your menu. Desserts remain a popular item for diners, and although 21 per cent of diners say they’ve eaten dessert in the last 24 hours, studies show that number is actually closer to 63 per cent. Now’s the perfect time […]

Celebrate fall with pumpkin on your menu

By Mark Plumlee Fall’s in full swing, and creating a seasonal menu can help attract attention for your restaurant, get guests excited to visit, and draw in a new crowd of customers. Nothing says fall like pumpkin on your menu! It isn’t just a flavour for spiced lattes, it can spice up every section of […]

5 partnerships that can raise your restaurant revenue

By Mark Plumlee Teamwork makes the dream work! Collaborations and strategic partnerships are powerful tools that can help your restaurant build community, increase local awareness, and boost revenue for all parties involved. There are a lot of fun and easy ways to create partnerships, and by aligning yourself with like-minded businesses, you increase your reach, […]

Consider common dietary preferences to build an inclusive menu

By Mark Plumlee When creating a restaurant menu, it’s crucial to consider common dietary preferences and people who avoid certain foods, out of personal preference or medical necessity. By taking the time to understand these dietary preferences, you can appeal to a broader range of customers and attract new visitors. When customers with specific dietary […]

St. Patrick’s Day menu ideas for your restaurant

By Mark Plumlee Everyone’s a little Irish on St. Patrick’s Day, which means that it’s the perfect time to create a specialty holiday menu inspired by the Emerald Isle! Irish beer and whiskey are a great start but don’t stop there. Be sure to add plenty of Irish and Irish-inspired dishes to round out your […]

Attract couples to your restaurant with date nights

By Mark Plumlee Now that Valentine’s Day has passed, it’s time to celebrate anniversaries and date nights for the rest of the year. Many couples struggle to find time to plan a special evening, but your restaurant can help with easy and romantic options, while also promoting and building your business. With tougher competition than […]

Fun promos to celebrate the New Year

By Mark Plumlee Ringing in the new year is the perfect occasion to treat your guests to a celebration, and as we welcome 2023, there are many different ways to make that happen. From events to deals, the new year presents a unique opportunities for restaurants to showcase their exciting offerings. Hosting New Year’s events […]

7 ways to upsell your customers

By Mark Plumlee To maximize the success of your business and get the most out of every transaction for your restaurant, your servers need to know how to upsell.   As any salesman worth his salt will tell you, upselling is an effective way to increase boost your profits and get customers taking you up […]

What are customer profiles — and why should you build them?

By Mark Plumlee Knowing your customers is perhaps the most important part of running a successful small business. Knowing your target audience should inform every decision you make – your overall atmosphere, your menu, your marketing strategies, and beyond. Familiarity with your diners allows your business to provide them with the exact drinking or dining […]

Why you should solicit more online reviews (and how to do it)

By Mark Plumlee If you want to capture the attention of would-be guests on the internet, online reviews are of the utmost importance. According to a study by TripAdvisor, 94 per cent of respondents in the U.S. admitted that online reviews influence their dining decisions. Another study by two economists at the University of California, […]