Omni-channel marketing is a cornerstone of restaurants’ future

By Mark Plumlee Consumers are more fractured than ever before. People receive their information from different channels and different devices, and businesses and brands must compete with a thousand other distractions at any given moment. This makes the job of marketing a restaurant much harder, but it also provides interesting opportunities for omni-channel marketing. Advertising […]

7 ways professional design can help your restaurant in 2022

By Mark Plumlee Over the past two years, thousands of restaurants have shut down across the country. Others have shut down their brick-and-mortar stores and moved to a permanent takeout model. In the place of restaurants that shut down, many new ones have sprung up to take their place. We’re left with an industry full […]

The lasting changes and passing fads of COVID-19

By Mark Plumlee COVID-19 brought massive, sweeping changes to the restaurant industry. Now, with the vaccine rollout well underway and provinces continuing to reopen their restaurants, one giant question remains unanswered. Looking at some of the many shifts restaurant operations have seen over the past year, which ones will turn out to be passing fads? […]

Why COVID-19 could present opportunities for restaurateurs

By Mark Plumlee It’s been a tough 16 months for restaurateurs. The COVID-19 pandemic pushed the industry to the brink, accelerating technological trends and forcing restaurants to adopt to-go business as a foundational revenue stream. As we come out of the pandemic into the “new normal,” get ready to see an explosion of new ventures […]