Social media and food go hand in hand as foodies search for recipes, post pics of their dishes, and connect with like-minded diners globally. Does your marketing plan include a social media strategy? If not, it’s time to get social! These platforms can help you reach an untapped audience, announce news, engage with your customers, […]
Getting to know your customers is the secret to building long-lasting relationships and loyalty for your restaurant. These days, it’s even easier to get to know your customers, with the technology available to delve into your customers’ likes and dislikes, menu favourites, dietary restrictions, celebrations, and more. In fact, 82 per cent of customers are […]
Negative reviews can hurt your reputation and affect your bottom line. While you can’t just delete the reviews you don’t like, there are ways that you can mitigate the effect they have on your business. Do reviews really matter? In short, yes. 85 per cent of customers treat reviews like they’re recommendations from friends and […]
By Mark Plumlee Knowing your customers is perhaps the most important part of running a successful small business. Knowing your target audience should inform every decision you make – your overall atmosphere, your menu, your marketing strategies, and beyond. Familiarity with your diners allows your business to provide them with the exact drinking or dining […]
By Austin Verner Customers are the lifeblood of any business, and that means delivering an exceptional customer experience is a must to keep your guests coming back. A study conducted by Thanx found that revenue was highly-concentrated among a small number of customers, with the top 25 per cent contributing 64 per cent of revenue. […]
By Mark Plumlee If you want to capture the attention of would-be guests on the internet, online reviews are of the utmost importance. According to a study by TripAdvisor, 94 per cent of respondents in the U.S. admitted that online reviews influence their dining decisions. Another study by two economists at the University of California, […]
By Laurent May & Alen Puaca The COVID-19 pandemic, as brutal as it has been for the restaurant industry, has given us a chance to reassess how we can interact with our customers and take bold steps to create new dining experiences. Thinking about returning to traditional dining is, in some ways, like watching an […]
By Corey T. Nyman What is at the core of delivering superior customer service and welcoming hospitality for our guests? A good answer would certainly include training and the implementation of systems, being consistent and providing each and every member of our teams with the tools they need to deliver on the service quotient. At […]
