Minimizing the effects of negative reviews on your restaurant

Negative reviews can hurt your reputation and affect your bottom line. While you can’t just delete the reviews you don’t like, there are ways that you can mitigate the effect they have on your business. Do reviews really matter? In short, yes. 85 per cent of customers treat reviews like they’re recommendations from friends and […]

How to better understand customer experience (and why it matters)

By Austin Verner Customers are the lifeblood of any business, and that means delivering an exceptional customer experience is a must to keep your guests coming back. A study conducted by Thanx found that revenue was highly-concentrated among a small number of customers, with the top 25 per cent contributing 64 per cent of revenue. […]

Why you should solicit more online reviews (and how to do it)

By Mark Plumlee If you want to capture the attention of would-be guests on the internet, online reviews are of the utmost importance. According to a study by TripAdvisor, 94 per cent of respondents in the U.S. admitted that online reviews influence their dining decisions. Another study by two economists at the University of California, […]

Restaurant-goers influenced by online reviews while traditional marketing is still highly effective

Food cravings and quality continue as the top drivers for choosing a restaurant Press release The “How Diners Choose Restaurants” study released on October 18 from TouchBistro finds that the majority of restaurant goers (65 per cent) surveyed say that food cravings have the biggest impact on their restaurant choice. The research also finds that […]

Three easy marketing tactics to establish your restaurant online

By Mark Goren There’s no doubt that running a restaurant has its challenges. Whether you’re opening your doors soon or running an established business, you should seriously consider how a few simple online marketing tactics can help you drive traffic, phone calls and menu views. Follow these simple yet critical steps to build a solid […]