Spice up your menu this Valentine’s Day

By Sydney Ahmadian Valentine’s Day is one of the most profitable days of the year for restaurants. But what are customers looking for this year? Platforms like TikTok and Instagram continually popularize specific ingredients and flavours, giving restaurants a golden opportunity to piggyback on large holidays. Marketing these trendy ingredients can be a great way […]

3 steps to building a stronger brand

By Sydney Ahmadian A great brand is pivotal to marketing your business. It helps people identify people, companies, and products. Without it, customers won’t know what your restaurant is all about. COVID-19 sanitized many restaurants of their branding, making now the perfect time to build a stronger brand presence. You don’t have to be a […]

Why a restaurant’s brand is more important than ever

By Sydney Ahmadian Long before multi-coloured window panes symbolized Microsoft, ranchers used brands to distinguish their cattle from other herds. A brand was a symbolic representation of the rancher’s business, manifested in real life on the haunches of their cows. A great brand acts as a physical or symbolic representation of your business to help […]