Broadening your customer base can increase traffic, raise revenues, and build a whole new brand for your business. However, attracting a younger demographic may mean stepping outside your marketing comfort zone to reach a new audience. Evaluate your current marketing initiatives and try to identify gaps in your strategy to get the attention of a […]
In the highly competitive restaurant industry, every element of your establishment plays a role in shaping your brand, image, and customer perception. From the moment that guests walk through your doors, they start forming opinions about your business. The clothes your staff wear can affect customer perception, establish a professional image, enhance brand recognition, and […]
By Dawn Castell In the bustling world of hospitality, maintaining a competitive edge is essential for the success of any restaurant. By focusing on key areas such as menu innovation, customer service, and marketing strategies, restaurants can differentiate themselves in the market and thrive amidst today’s fierce competition. Menu innovation and culinary excellence One of […]
More and more operators are seeing value in creating co-campaigns to raise revenues, reach a broader audience, and add creativity to their menus. Brand campaigns The industry is seeing partnerships among chains emerge more commonly to add value and variety for their customers. Recently, Wendy’s added the Cinnabon pull-apart to their breakfast menu, adding a […]
By Megan Prevost Even if your restaurant makes the world’s best food, it won’t survive without a solid marketing strategy in place. Most restaurant marketing experts know that customers aren’t simply seeking something to eat; they’re seeking an experience. If you want to create an experience at your restaurant, you’ll want to design and establish […]
By Ralph Zoontjens The term “food marketing” may conjure images of billboards or TV ads, but the restaurant menu is one of the most important touchpoints to engage your customers and keep them coming back. For the past two years, food marketing has been dominated by pandemic-related risk management, but now, restaurants have the freedom […]
By Sydney Ahmadian You’re excited to earn 23 per cent more income with a great branding campaign. You’ve pinned down your brand story and identity. Now, it’s time to apply your shiny new brand to the four major customer touchpoints: your menus, website, marketing materials, and ordering app profiles. 1. Your menus Menus are prime […]
By Sydney Ahmadian A great brand is pivotal to marketing your business. It helps people identify people, companies, and products. Without it, customers won’t know what your restaurant is all about. COVID-19 sanitized many restaurants of their branding, making now the perfect time to build a stronger brand presence. You don’t have to be a […]
By Sydney Ahmadian Long before multi-coloured window panes symbolized Microsoft, ranchers used brands to distinguish their cattle from other herds. A brand was a symbolic representation of the rancher’s business, manifested in real life on the haunches of their cows. A great brand acts as a physical or symbolic representation of your business to help […]
The final chapter of our three-part look at restaurant branding during the pandemic looks at how to build a unique brand identity to stand out in a crowded market. By Doug Radkey Within this series, we’ve learned the importance of a brand guide along with consistent brand messaging, and come to understand the elements of connection […]
