By Megan Prevost Even if your restaurant makes the worldâs best food, it wonât survive without a solid marketing strategy in place. Most restaurant marketing experts know that customers arenât simply seeking something to eat; theyâre seeking an experience. If you want to create an experience at your restaurant, youâll want to design and establish […]
By Ralph Zoontjens The term “food marketing” may conjure images of billboards or TV ads, but the restaurant menu is one of the most important touchpoints to engage your customers and keep them coming back. For the past two years, food marketing has been dominated by pandemic-related risk management, but now, restaurants have the freedom […]
By Sydney Ahmadian You’re excited to earn 23 per cent more income with a great branding campaign. Youâve pinned down your brand story and identity. Now, itâs time to apply your shiny new brand to the four major customer touchpoints: your menus, website, marketing materials, and ordering app profiles. 1. Your menus Menus are prime […]
By Sydney Ahmadian A great brand is pivotal to marketing your business. It helps people identify people, companies, and products. Without it, customers wonât know what your restaurant is all about. COVID-19 sanitized many restaurants of their branding, making now the perfect time to build a stronger brand presence. You donât have to be a […]
By Sydney Ahmadian Long before multi-coloured window panes symbolized Microsoft, ranchers used brands to distinguish their cattle from other herds. A brand was a symbolic representation of the rancherâs business, manifested in real life on the haunches of their cows. A great brand acts as a physical or symbolic representation of your business to help […]
The final chapter of our three-part look at restaurant branding during the pandemic looks at how to build a unique brand identity to stand out in a crowded market. By Doug Radkey Within this series, we’ve learned the importance of a brand guide along with consistent brand messaging, and come to understand the elements of connection […]
In Part II of our three-part look at restaurant branding during the pandemic, we assess how operators can build a lasting connection with their community. By Doug Radkey In Part I of this series, the word connection was used often. When you are building or rebuilding the essence of a brand, it is all about the connection […]
In Part I of a new three-part look at restaurant branding during the pandemic, we assess how operators can lay solid marketing foundations By Doug Radkey Hospitality, since the beginning of time, has been about building connections. That right there is not going to change, even with a global pandemic thrown our way. Even though […]
A survey suggests one-third of small businesses currently have mobile apps, but 41 per cent plan to build one to support future growth
