By Megan Prevost While the design and content of your menu can certainly help your restaurant stand out, customers think about more than just food when they’re choosing a restaurant to dine at. Restaurant marketing professionals know that restaurants provide customers with an experience, not just dinner. Whether subconsciously or explicitly, diners select restaurants based […]
By Jude Kamal Sometimes, a customer will walk into a restaurant and instantly feel relaxed, comfortable, and ready to have a pleasant time. That should be the aim of every restaurateur, and there is a science behind making patrons feel that way. Great restaurant settings don’t just happen randomly; they are designed that way. There […]
By Eric Mayzel Great recipes, inviting décor, and inspired presentation can help a restaurant thrive in a competitive environment. Likewise, a number of intellectual property (IP) rights can help develop and protect the restaurant’s brand. Restaurant owners and operators who hope to develop their businesses’ brands should learn about and understand their IP rights and, […]
