Five ways to create a strong first impression with your outdoor signage

By Diane Chiasson You never get a second chance to make a good first impression. Your outdoor signage is much more than the name of your restaurant, it’s your customer’s initial encounter with your restaurant. Your restaurant sign is your advertisement! Your signage does much more than just announcing the name of your restaurant; it […]

Five ways to use your restaurant’s digital signage effectively

By Diane Chiasson Digital signage is slowly taking over the restaurant and foodservice industry. Most operators have already made the switch over to digital menu boards, or have plans to in the near future. And it makes sense. Digital boards are a cost-effective way for restaurant owners and operators to instantaneously communicate any message they […]

Proper signage can help increase sales dramatically

By Diane Chiasson Your signage is your silent salesperson, and should perform the same job as a salesperson does – sell your products! Signage is one of your most effective merchandising tools, so it is important to ensure that your signage is not only giving your customers information about your products but also telling your […]