How does your marketing strategy measure up?

By Kamron Karington Millennials – the largest spending demographic the planet has ever seen – are coming your way. Maybe. Shunning big houses and fancy cars, they’re flush with disposable income and spend more money in restaurants than any previous generation. They seek out fresh ingredients, organic and local. They value community, authenticity, and prefer […]

Swiss Chalet updates its digital customer experience

Following the unveiling of new in-restaurant modern design concept, Swiss Chalet is making ordering on-the-go even easier with revamped app and new advertising partnerships. Press release Swiss Chalet Rotisserie & Grill is making it even easier for its customers to place an order for pick-up or delivery from one of their 200+ locations across Canada. After […]

Food safety rapidly evolving in a digital world

Emerging digital innovation creates tremendous food safety opportunities according to speakers at the ninth annual Maple Leaf Foods Food Safety Symposium Press release Digital innovation and disruption spans most aspects of society, and food safety is benefiting from emerging new capabilities and developments, participants learned at the ninth annual Maple Leaf Foods Food Safety Symposium. According to symposium […]

New report explores how food and beverage consumption is changing

Eating Patterns in Canada (EPIC) provides an in-depth look at what’s truly important to the Canadian consumer when eating in and out of home Press release The NPD Group and Nielsen have joined together to provide an unparalleled view of Canadians’ “share of stomach.” Eating Patterns in Canada (EPIC) is the definitive source for detailed information on eating […]

Why the latest social media trends may not benefit your business

By Sean Beckingham Social media applications today have a very similar story to the smartphones they find themselves downloaded onto: You finally learn how use it, you get used to its features and then three months later, a shiny newer version comes out with features both new and old. Meanwhile, popular photo sharing application Instagram […]

Five ways to use your restaurant’s digital signage effectively

By Diane Chiasson Digital signage is slowly taking over the restaurant and foodservice industry. Most operators have already made the switch over to digital menu boards, or have plans to in the near future. And it makes sense. Digital boards are a cost-effective way for restaurant owners and operators to instantaneously communicate any message they […]