Menu trends: Ten years makes a difference

By Geoff Wilson The most important real estate a restaurant has is its menu. The structure of a restaurant’s menu has a significant effect on many aspects of a restaurant’s operations including revenue, food cost, equipment requirements, pantry counts and, most importantly, guest satisfaction and repeat visitation. Getting the menu right is crucial to success. […]

Marketing for the size of your restaurant

By Jordan Knox Choosing the correct marketing vehicle for a restaurant can be a daunting task. With new social media platforms popping up regularly and conventional marketing becoming more specific, it is important to know how to effectively use both. Social media is most effective when the content is consistent, so focusing on one or […]

Navigating the new space of social media ads: Facebook, Twitter and Instagram

By Sean Beckingham When almost everything we do is shared online and more hours are spent in front of a tablet or computer screen than TV, there’s never been a better time to advertise on social media. However, with the rapidly changing nature of these platforms, it’s hard to know where to begin and where […]