By Jordan Knox In the restaurant industry, things are always changing and evolving as new restaurants and new products are constantly becoming available. To keep up, restaurants need to consistently update their menu offerings, but what is the best way to do this? For most restaurateurs, changing a menu can be a daunting task that […]
By Jordan Knox The highest classification of wine in Canada is defined by the stamp of the Vintners Quality Alliance or VQA. Seeing this label on a bottle is an indication of certain specifications followed by a winery in producing its product. In recent years, B.C. and Ontario have split the designation with B.C. taking […]
By Jordan Knox Choosing the correct marketing vehicle for a restaurant can be a daunting task. With new social media platforms popping up regularly and conventional marketing becoming more specific, it is important to know how to effectively use both. Social media is most effective when the content is consistent, so focusing on one or […]
By Jordan Knox Take a trip to an artisan winery and you will find more than what is in the bottle. The knowledge of what has gone into the bottle is more than just the pressed grapes that end up in your glass. The effort that goes into the farming of the grapes; working the […]
By Jordan Knox If you haven’t checked out the beer industry on the west coast in the last five years, you are missing out. Most craft breweries on the west coast are taking a minimalist approach, using simple quality ingredients, and highlighting seasonal products. The tasting rooms where the steel brewing tanks are visible, simple […]
By Jordan Knox Restaurateurs may have started seeing a trend of food costs rising and profit margins shrinking, which puts an increased focus on managing the controllable costs as much as possible. Many costs associated with owning a business are fixed: rent, utilities and to some extent, staffing. The one intangible that can make or […]
By Jordan Knox When I left the city of Calgary for the small town of Kimberley, B.C., I expected that my days of going out for dinner would be limited to a few restaurants with limited selection. When I arrived my experience was quite the opposite, and with further inspection I found that the town […]
