By Sean Beckingham For years, the relationships between restaurateurs, menu selections and hungry patrons remained mostly unchanged, various exceptions always included. Enter social media, an online voice of fandom, frustration and customer-on-keyboard justice; food photos, on-site selfies and reviews, both positive and scathing. Before the golden age of the Internet, consumers had to go in-house […]
By Sean Beckingham Social media applications today have a very similar story to the smartphones they find themselves downloaded onto: You finally learn how use it, you get used to its features and then three months later, a shiny newer version comes out with features both new and old. Meanwhile, popular photo sharing application Instagram […]
By Sean Beckingham When almost everything we do is shared online and more hours are spent in front of a tablet or computer screen than TV, there’s never been a better time to advertise on social media. However, with the rapidly changing nature of these platforms, it’s hard to know where to begin and where […]
Press release After working in the Canadian food space for over five years, Toronto’s Branding & Buzzing is launching a new division dedicated to gluten-free customers and companies. Leading the latest addition is agency newcomer Rachael Hunt. With 1 in 133 Canadians suffering from celiac disease, and almost half of these avoiding gluten completely for […]
Press release For over 125 years, McCormick & Company has led the spice, seasoning and flavour industry worldwide while creating both a national and international resource for the culinary industry and foodservice operators; McCormick for Chefs (United States) and Club House for Chefs (Canada). With these chefs and culinary experts spending most of their time […]
By Sean Beckingham Food delivery services are becoming more popular in Canada, and we’re not just referring to pizza and Chinese take-out. Food delivery apps offer worry-free, hassle-free ways to get a wide range of meals from fast-casual places and popular restaurants. UberEATS entered the market back in February 2015, capitalizing on their successful Uber […]
By Sean Beckingham If a picture says a thousand words, a video says 10,000 more. Using video comes with plenty of bene-fits but here are some basics you’ll want to keep in mind before you call “action!” According to the video marketing experts at Adelie Studios, 64 per cent of consumers are more likely to […]
