Chipotle launches loyalty program in Canada, may test walk-up windows

Chipotle Mexican Grill has joined the loyalty game in Canada by launching Chipotle Rewards in the country. Chipotle implemented its U.S. loyalty program in 2019 and has since 28 million members enrolled, making it among the fastest-growing loyalty programs in the industry. Now, the brand is focusing its loyalty efforts on capturing a corner of […]

Food is building a new home in the metaverse

What is the metaverse and how do restaurants fit into it? That’s a question the industry is likely to be pondering more and more over the coming months and years. Some experts predict that the augmented reality of the metaverse could eventually become a multibillion-dollar business with the potential to disrupt and even dominate the […]

Canada’s first Chipotlane drive-thru opens Oct. 25

After the significant success of its Chipotlane drive-thru lanes in the U.S., Chipotle Mexican Grill is opening its first Canadian Chipotlane on October 25. The Chipotlane drive-thru lane allows customers to pick up digital orders without leaving their cars, placing their order in advance via the Chipotle app or Chipotle website and driving up to […]

Chipotle increases wages, other employee incentives

Amid a restaurant hiring struggle in Canada, Chipotle has increased its wages and added other incentives to attract and retain employees. The chain is increasing restaurant wages in Canada to a $15 minimum hourly rate in Ontario restaurants and a $16 rate in British Columbia restaurants. The Mexican restaurant and grill is also offering a […]

Chipotle launches Canadian expansion including “Chipotlane”

Chipotle is launching a Canadian expansion which will see it open its first new stores in Canada since 2018 and bring its “Chipotlane” drive-thru digital order pickup lane north of the border. The chain’s new location in Surrey, B.C. is scheduled to open on March 30. The restaurant will be Chipotle’s first new Canadian location since its Markham, […]

Chipotle opens 2,500th Restaurant

Press Release Chipotle Mexican Grill today announced that it has opened its 2,500th restaurant at The Shops at Todos Santos in Concord, CA. The milestone opening is a tangible example of Chipotle’s continued growth, which includes notable executive hirings and a newly-digitized restaurant experience. To mark the achievement, Chipotle will host a ribbon cutting today at 10:45am PST with the Greater […]

Chipotle and DoorDash offer free delivery this weekend

Press Release Chipotle Mexican Grill announced today that in partnership with DoorDash, customers can enjoy free delivery on orders placed through the DoorDash platform on Friday, August 3 through Sunday, August 5. The promotion applies to any Chipotle order with a $10 minimum (no promo code needed), and will be available in Canada for the first time. Chipotle is accelerating the growth […]