By Leslie Ann Roberts In the fifth episode of Heated Rivalry, released on Crave in December 2025, Rose Landry, played by Quebec actress Sophie Nélisse, appears in a St-Viateur Bagel t-shirt. The scene lasts less than a minute, but according to Benjamin Choquette, St-Viateur Bagel’s marketing director, sales of its merchandise, particularly its logo t-shirt, […]
For the last few years, operators have been expanding their brands by partnering with media, celebs, influencers, and more. These pairings allow restaurants to create unique merchandise and menu items, reach a broader audience, and offer something unique to their guests. This season, some operators are getting even more creative, entering into partnerships with new […]
In recent years we’ve really seen a rise in partnerships between businesses and celebrities in an attempt to raise awareness, reach a greater audience, and establish brand credibility. Many QSRs have gone this route, partnering with everyone from popular social media influencers to pop stars, in an effort to stand out and attract attention. This summer […]
By Mark Plumlee Teamwork makes the dream work! Collaborations and strategic partnerships are powerful tools that can help your restaurant build community, increase local awareness, and boost revenue for all parties involved. There are a lot of fun and easy ways to create partnerships, and by aligning yourself with like-minded businesses, you increase your reach, […]
