Growth Market

Canada’s Muslim population is growing, and reaching them requires halal options. Fortunately, meeting that demand is easier than you think By Salima Jivraj Here’s a term that might be new to you: Census Metropolitan Area or CMA. That’s what Statistics Canada calls a major urban centre and its surrounding area. Amongst the largest CMAs are […]

Nourish Food Marketing releases third annual food industry trend report for 2019

Press Release Nourish Food Marketing, Canada’s only full-service marketing agency working exclusively with food, beverage, and agricultural clients, just launched its third annual Trend Report. The 2019 Nourish Trend Report focuses on shifts in the marketplace and explores the causes of these shifts. The Toronto-headquartered agency has examined nine trends everyone in the food industry must consider in order to […]

Nourish Food Marketing releases new Halal Consumer Insights study

Press Release Nourish Food Marketing, Canada’s only full-service marketing agency working exclusively with food, beverage, and agricultural clients, has just completed its fifth annual halal shopper study. The study, which surveyed over 1,000 principal grocery shoppers, has significant implications for food manufacturers, retailers, and restaurants. The Halal market continues to be an underserved yet fast-growing population. Recent Statistics […]

Plant-based eating is mainstreaming, so how can you profit from it?

By Jo-Ann McArthur Plant-based eating is mainstreaming, and it’s not hippies who are setting the agenda. Instead, Nourish Food Marketing’s 2018 Nourish Trend Report found that the average, non-vegetarian consumer is driving growth. Restaurants have historically introduced the trends and patterns that later manifest themselves throughout the food ecosystem, but this is one area where […]

Will digital technology hinder or enhance your business?

By Jo-Ann McArthur Last month I told you how Millennials are disrupting your business. This month I’m exploring the many ways new technology is causing its own disruption in our industry. From mobile apps to Virtual Reality, digital tech is changing the landscape for guests and owners alike. So, what is the role of digital […]