This is what consumers want from restaurant apps

Restaurant apps are everywhere, and they offer you the opportunity to get to know your customers, gain valuable insight, and encourage loyalty for your brand – if you get it right. Downloads are still at record highs, but with 80 per cent of their mobile time spent in apps, consumers are becoming more discerning. Value […]

Fast-food chain apps reach record-breaking results

As the restaurant industry continues to battle inflation, more and more fast-food chains are looking to increase customer engagement, gain specific insights, and boost profits. While these goals are certainly not a new concept, studies show that fast-food chain app usage is growing in leaps and bounds. The top 10 quick-service apps in the U.S. […]

Starbucks beefs up first-of-its-kind loyalty rewards program union with TD

In response to the growing emphasis on loyalty rewards programs and a large uptick in its own program, Starbucks has boosted the incentives available to customers through its partnership with TD Canada. The partnership was first announced in 2020 as a first-of-its-kind collaboration within the QSR category in Canada, integrating Starbucks’ loyalty rewards program with […]

When it comes to customer loyalty, mobile apps are the key to the lock

A new authoritative report has found that nearly half of diners engage with a customer loyalty program in at least one way in at least one type of restaurant, and adds that mobile apps appear to be the key to maximizing this interest. PYMNTS and Paytronix’s Digital Divide Report: Minding The Loyalty Gap has spotlighted […]

Creating sustainability in foodservice, one download at a time

By Sylvia Tomczak It’s ugly, it’s been sitting in the fridge for too long, it’s one of too many purchased. These are just some of the factors that contribute to the ever-rising amount of food waste happening both nationally and globally. But what if apps were the solution to the ever-growing issue of sustainability? Roughly […]

Swiss Chalet launches virtual mobile experience

Canadian casual dining chain Swiss Chalet is launching a new augmented reality (AR) experience through its mobile app. Chalet World will be available exclusively on the Swiss Chalet mobile app and will take guests beyond mealtime to offer them “a fun and interactive way to play games and discover surprises”. The feature will include “The […]

How to promote your restaurant’s online ordering app

By Jessica Zekry The pandemic has forced restaurants and consumers alike to change their behaviours overnight. Online ordering was a growing trend for several years until it became the only way to keep restaurants afloat and diners served. The value and utility that this service offers has certainly allowed it to make its way into […]

Will digital technology hinder or enhance your business?

By Jo-Ann McArthur Last month I told you how Millennials are disrupting your business. This month I’m exploring the many ways new technology is causing its own disruption in our industry. From mobile apps to Virtual Reality, digital tech is changing the landscape for guests and owners alike. So, what is the role of digital […]