Managing customer emotions using touch points

By Doug Radkey The restaurant industry is driven by delivering exceptional (and memorable) customer experiences. As a restaurateur, you need to realize that you don’t just sell food and beverage, you sell emotions through experiences. Your concept, whether a restaurant, bar, cafe or food truck, lives or dies by the customer emotions it creates. To […]

Will the “high heel” bill in British Columbia be a shoo-in?

By Jeni Marinucci Employee uniforms are standard form at most restaurants. And for a great many places, a uniform makes sense: they can help ensure safety standards, enhance brand awareness, or simply add to the user experience by furthering aesthetic goals of an establishment. Whether it’s a formalized chain wide uniform or simply a suggested […]

Invest in employee engagement to invest in your success

By Matt Rolfe In 2016, hundreds of great bars and restaurants will close their doors in Canada. Many of them had solid locations and great concepts. Most had sound business plans. What makes or breaks these businesses? More often than not, it’s because the staff that was supposed to create a great experience for the […]

Is your restaurant making at least 15 per cent profit?

By David Hopkins When I named our company The Fifteen Group in 2001, it was because we believed that any decent restaurant should make at least 15 per cent profit on sales (or potentially more, under the right circumstances). We still stand by that viewpoint today, however if I were naming the company now, it […]

10 tips to keep safe food handling top of mind with your team

By Kevin Freeborn When customers visit your restaurant, they notice several things — the taste and presentation of the food, the quality of the service and the ambience created by the lighting and décor. But one thing that may not immediately be apparent is the safety of the food they are about to eat. For […]

Hiring, training and maintaining the best staff possible

By Diane Chiasson Hiring the best staff for your restaurant and foodservice operation is one of the most important keys to your success. As we all know, good customer service tops the list of every “Must Do” manual for running a restaurant. One bad employee could potentially drive away customers for good. However, finding the […]

Four questions to help you hire the right restaurant staff

By Cameron Laker Understanding the way you hire restaurant staff can change your business forever. Answering four questions can help you gain a deeper understanding of your hiring practices and help to address some of the challenges associated with running a successful business. Before you get started, it helps to recognize that there is a […]