March Break can be an opportunity for restaurants to attract families and fill the dining room, raising guest cheques and driving traffic on otherwise slower days. As many families increase their discretionary spending during this time, about 35 per cent of those dollars are typically spent on food, alcohol, and restaurants. However, today’s persistent economic […]
For most restaurants, families are a big part of the guest demographic, so it’s important to address all members of the family for an elevated experience. Making the kids happy – while keeping parents happy – is the name of the game in becoming a family’s favourite place to dine out. Studies show that about […]
Despite the struggle restaurateurs have faced in recent years, fast casual restaurants are a growing segment of the market, and families are a large part of their business. Even though restaurant traffic is down overall by four per cent, fast-casual traffic has seen an increase of 9 per cent in the last three years. In […]
By Laura Zaplantynsky-Bell Kids and family marketing insights from the NRA Show, Chicago, May 20-23, 2017 Upon returning home from the annual National Restaurant Association Show in Chicago — the largest annual gathering of the restaurant, foodservice and hospitality industry — we at Kidzsmart reflected on all the fascinating new trends impacting our industry, including […]
Press release DineEquity, Inc. (NYSE: DIN), parent company of IHOP Restaurants and Applebee’s Grill & Bar, announced that soft drinks will no longer be featured on the kids’ menus at restaurants across the nation. “Our menus at both Applebee’s and IHOP throughout Canada offer a wide variety of delicious options designed to meet the needs […]
By Laura Zaplatynsky-Bell Although millennials are among the hottest topics in the media today, a universal definition of who they are can be hard to nail down. Depending on the source, anyone born from 1977 to 1995, or from 1982 to 2004 could be considered a millennial; however, the generally agreed-upon range is anyone born from […]
By Jasmine Kafka Below are key highlights of the recent Marketing to Moms Conference in Chicago, combined with Kidzsmart’s insights on moms and families. Overall, moms describe themselves as being time-starved; their job is a balancing act of a number of often overwhelming priorities, and they usually feel like they are failing. Today’s moms are […]
By Danielle Klammer Digital gaming for restaurants is a new and integral way to offer your customers the opportunity to interact with your brand, even when they’re not in your restaurant. By offering a kid-friendly branded gaming app, you create an opportunity for your brand to live on smartphones or tablets. This keeps your brand […]
