Insight into family-friendly dining from the NRA Show

By Laura Zaplantynsky-Bell Kids and family marketing insights from the NRA Show, Chicago, May 20-23, 2017 Upon returning home from the annual National Restaurant Association Show in Chicago — the largest annual gathering of the restaurant, foodservice and hospitality industry — we at Kidzsmart reflected on all the fascinating new trends impacting our industry, including […]

IHOP and Applebee’s in Canada remove soft drinks from kids’ menus

Press release DineEquity, Inc. (NYSE: DIN), parent company of IHOP Restaurants and Applebee’s Grill & Bar, announced that soft drinks will no longer be featured on the kids’ menus at restaurants across the nation. “Our menus at both Applebee’s and IHOP throughout Canada offer a wide variety of delicious options designed to meet the needs […]

Why millennial families are important

By Laura Zaplatynsky-Bell Although millennials are among the hottest topics in the media today, a universal definition of who they are can be hard to nail down. Depending on the source, anyone born from 1977 to 1995, or from 1982 to 2004 could be considered a millennial; however, the generally agreed-upon range is anyone born from […]

Smart insights: Marketing your restaurant to moms

By Jasmine Kafka Below are key highlights of the recent Marketing to Moms Conference in Chicago, combined with Kidzsmart’s insights on moms and families. Overall, moms describe themselves as being time-starved; their job is a balancing act of a number of often overwhelming priorities, and they usually feel like they are failing. Today’s moms are […]

Top six reasons why digital gaming matters to your restaurant

By Danielle Klammer Digital gaming for restaurants is a new and integral way to offer your customers the opportunity to interact with your brand, even when they’re not in your restaurant. By offering a kid-friendly branded gaming app, you create an opportunity for your brand to live on smartphones or tablets. This keeps your brand […]