By Stephan Schulz Like many people, my first encounter with social media was through traditional news. Reports of major world news breaking through Twitter, or famous people posting about themselves caught my attention. Eventually, I was lured by the opportunity to showcase my work and I jumped into Twitter, then Instagram and LinkedIn. My success […]
By Jordan Knox Choosing the correct marketing vehicle for a restaurant can be a daunting task. With new social media platforms popping up regularly and conventional marketing becoming more specific, it is important to know how to effectively use both. Social media is most effective when the content is consistent, so focusing on one or […]
By Sean Beckingham Social media applications today have a very similar story to the smartphones they find themselves downloaded onto: You finally learn how use it, you get used to its features and then three months later, a shiny newer version comes out with features both new and old. Meanwhile, popular photo sharing application Instagram […]
By Kate Engineer For a new restaurant getting set to open, once you have the business name and logo developed, your next step should be signing up for an Instagram account to secure your name and begin connecting to your community. Here are some common questions about Instagram answered so you can get started on […]
By Sean Beckingham When almost everything we do is shared online and more hours are spent in front of a tablet or computer screen than TV, there’s never been a better time to advertise on social media. However, with the rapidly changing nature of these platforms, it’s hard to know where to begin and where […]
By Jennifer Gausby During my recent travels to Portugal I visited a restaurant that encouraged me to forget about time. On the back of the menu was a note from the owner that read: “Please stop your watch. Seize the moment.” He then went on to quote Andy Warhol, who said: “The idea of waiting […]
