Summer sporting events can drive restaurant traffic

Spring and summer sporting events have begun, and they are a great way for restaurants to encourage group visits, promote themed LTOs, and drive regular, repeat traffic. Highlighting sporting events at your restaurant can help you connect with patrons, celebrate important sports moments, and foster a community for your guests – not to mention boosting […]

Fruity, indulgent beverages flavour spring and summer menus

Diner preferences continue to influence trends and restaurant menus, and as a result, beverages are getting glow-ups to reflect seasonal tastes. New QSR drinks are blooming this season, adding colour, flavour, and indulgence to the menu, from refreshers to dirty sodas and beyond. Second Cup recently introduced its spring and summer offerings, featuring fruity options […]

Some operators are focusing on quality to improve value

LTOs have been in the headlines often, and they are a popular way for operators to offer innovation and increase value, but for today’s customers, cheaper prices aren’t the only way to improve perceived value. Even as LTOs continue to grow in popularity, some QSRs have adopted a different  strategy to drive traffic with improved […]

Creating compelling LTOs for your guests

Today’s consumers are looking for unique and memorable experiences from their favourite restaurants, so operators need to take steps to stand out and attract attention. LTOs are a great way for restaurants to capitalize on temporary trends, test out new menu items, and interest a new clientele. Studies show that 91 per cent of diners […]

Top trends in Canadian coffee cravings

Coffee remains the most consumed beverage in Canada. Recent studies reveal that 71 per cent of Canadians report that they drank coffee yesterday, but habits are shifting and restaurant revenues may see the effects as coffee prices continue to rise. “Even in challenging economic times, coffee continues to play an important role in Canadians’ daily […]

New LTOs focus on personalization

LTOs are a regular – often seasonal – practice in the QSR space, but as operators compete for consumer attention, some are upping the perceived value with personalization options that improve guest experience and make it their own. Value is key with today’s consumers and combining lower pricing and limited availability with customizable options that engage […]

Spring beverage menus have begun to bloom

As the end of winter approaches, some spring QSR beverage menus are emerging to help drive traffic and get guests excited to try the newest seasonal flavours. With some launching in early March, spring LTOs seem to be arriving earlier in the year, as customers anticipate what will be new and exciting for the upcoming […]

Restaurant menus are staying spicy for 2026

Spicy, “swicy,” and many more iterations have become very popular on restaurant menus in recent years, and this year is continuing the tradition as many QSRs bring the heat with themed LTOs. To address diner demand, 95 per cent of restaurants now have at least one spicy item on the menu, and research shows that […]