Social media is a powerful tool for increasing restaurant revenue and driving menu innovation for operators who are paying attention to viral trends and consumer behaviour. Studies show that 50 per cent of people choose restaurants based on what they see on social media, so there is a real opportunity for operators to capitalize on […]
Social media has been an effective tool for several years now, with Facebook and Instagram becoming an important part of marketing strategies, but what value can TikTok bring to your restaurant? Build your brand All social media platforms can help you increase your brand recognition, but TikTok appeals specifically to foodies. Studies show that the […]
Restaurant hacks and secret menus are all the rage on TikTok, with guests posting their favourite ways to customize popular items, sometimes creating a whole new dish or experience. While this may be fun for guests, it’s not always ideal for your staff or your business. How could this trend affect your restaurant’s bottom line? […]
Denny’s has unveiled a new limited-time menu that is inspired by TikTok foodies. The chain is partnering with 24 TikTok creators on new menu collaborations in a process that sees influencers join forces with the Denny’s culinary team during the meal-development process. The influencers were also given license to name the new meals. Denny’s Chief […]
Restaurants are on a constant journey to innovate and broaden their reach, and the pandemic has only intensified this need. When it comes to social media, Instagram and other ubiquitous platforms have led the way in recent years, but TikTok for restaurants is becoming increasingly essential. In a day when TikTok has arguably overtaken Instagram […]
