How restaurant hacks and secret menus could affect your bottom line

Restaurant hacks and secret menus are all the rage on TikTok, with guests posting their favourite ways to customize popular items, sometimes creating a whole new dish or experience. While this may be fun for guests, it’s not always ideal for your staff or your business. How could this trend affect your restaurant’s bottom line? […]

Denny’s unveils TikTok influencers-inspired menu innovations

Denny’s has unveiled a new limited-time menu that is inspired by TikTok foodies. The chain is partnering with 24 TikTok creators on new menu collaborations in a process that sees influencers join forces with the Denny’s culinary team during the meal-development process. The influencers were also given license to name the new meals. Denny’s Chief […]

The importance of TikTok for restaurants: the clock is ticking

Restaurants are on a constant journey to innovate and broaden their reach, and the pandemic has only intensified this need. When it comes to social media, Instagram and other ubiquitous platforms have led the way in recent years, but TikTok for restaurants is becoming increasingly essential. In a day when TikTok has arguably overtaken Instagram […]