The importance of TikTok for restaurants: the clock is ticking

Restaurants are on a constant journey to innovate and broaden their reach, and the pandemic has only intensified this need. When it comes to social media, Instagram and other ubiquitous platforms have led the way in recent years, but TikTok for restaurants is becoming increasingly essential. In a day when TikTok has arguably overtaken Instagram […]

Instagram in foodservice: A cross-Canada case study

By Sylvia Tomczak Social media is a big deal for businesses, and foodservice is no exception. After RestoBiz recently took a detailed look into the power of social media in the F&B industry, we wanted to find out how operators across the country have been leveraging the power of Instagram to outstanding effect through various […]

11 social media marketing best practices for restaurants

You’ve pivoted. You’ve survived. Now, it’s time to thrive. By Sabrina Falone All marketing, both traditional and digital, is about sharing your brand’s messaging in a way that creates an emotional response that inspires people to spend money with your company. That’s certainly no different with social media marketing. Social media is a great way […]