How strategic labelling can increase your plant-based sales

By Makayla Dewit Imagine that you sit down at a restaurant, examine the menu, and see these two choices listed: low-fat vegan pasta and lemon-pesto rotini with fried capers. Which sounds more appetizing to you? It is almost certainly the second one. This example highlights the importance of thoughtfully labelling food and menu items to […]

How to use design to make your restaurant stand out — part 1: food & menus

By Megan Prevost Even if your restaurant makes the world’s best food, it won’t survive without a solid marketing strategy in place. Most restaurant marketing experts know that customers aren’t simply seeking something to eat; they’re seeking an experience. If you want to create an experience at your restaurant, you’ll want to design and establish […]

Should menus display food’s carbon footprint information?

What should a good menu include? The names and prices of dishes are a given, and other menus often display other details such as a description, dietary information such as calories, and the source of local products. But what about food’s carbon footprint? A team of researchers at Julius Maximilian University of Würzburg in Germany […]

Mislabelled seafood remains a big problem in Canada

A new “DNA investigation” by Oceana Canada has found that the presence of mislabelled seafood products is still a big problem in Canada. The charitable organization, part of an international advocacy group dedicated to ocean conversation, carried out a new study in cities across Canada where it has previously sampled seafood from grocery stores and restaurants. The […]

Ontario’s menu labelling law check-up

By Eric Mayzel and Noah Leszcz On January 1, 2017, Ontario’s menu labelling legislation, the Healthy Menu Choices Act, 2015 (the “Act”) came into force. The Act requires that foodservice businesses with 20 or more locations operating in the province under the same name, or a substantially similar name, display calorie information for standard food […]