By Dawn Castell Running a successful restaurant isn’t just about serving great food, it’s about creating memorable experiences, building a loyal customer base, and mastering the art of hospitality. Whether you’re a seasoned restaurateur or just starting out in the business, here are key strategies to elevate your restaurant and achieve lasting success. Craft a […]
Are you making the most of your marketing strategy? From social media to SMS to email, it might be time to up your marketing game. Studies show that customers prefer to hear from restaurants via email, but are you making the most of this medium to maximize loyalty and increase margins? The offer Since email […]
Inflation and food prices remain high on the list of concerns for consumers, and focusing on value is one way that restaurants can get guests’ attention and capture more business. While LTOs, special offers, and reduced pricing are strategies to increase value, there are ways to engage guests and offer more, without compromising your margins. […]
By Brittain Brown Restaurants are grappling with a unique set of challenges – the confluence of inflation, winter weather, and the post-holiday lull creates a perfect storm, leaving many establishments feeling the financial pinch. Amidst the struggles, this is a chance for restaurateurs to think outside the box and find innovative ways to attract customers […]
Loyalty programs have been popping up everywhere in the last few years, as restaurants focus on getting to know their customers and using data to better manage the business. However, loyalty programs continue to evolve as consumer preferences change, and 2024 brings a new level of personalization to loyalty as we know it. Studies show […]
Does your brand strategy include traditional marketing? In recent years, many restaurants have replaced their customary marketing with social media to promote their businesses and grow their brands. Putting all your eggs in one basket may be a mistake, though. It’s important to embrace a diverse approach to marketing, engaging your customers on different levels […]
By Mark Plumlee In today’s digital age, online reviews play a critical role in a restaurant’s reputation, which can directly affect the bottom line. A recent survey showed that 90 per cent of consumers read online reviews before visiting a business, and 88 per cent trust online reviews as much as personal recommendations. Therefore, it’s […]
