What value looks like to today’s restaurant guests

Inflation and food prices remain high on the list of concerns for consumers, and focusing on value is one way that restaurants can get guests’ attention and capture more business. While LTOs, special offers, and reduced pricing are strategies to increase value, there are ways to engage guests and offer more, without compromising your margins. […]

How restaurants can survive and thrive during the slower season

By Brittain Brown Restaurants are grappling with a unique set of challenges – the confluence of inflation, winter weather, and the post-holiday lull creates a perfect storm, leaving many establishments feeling the financial pinch. Amidst the struggles, this is a chance for restaurateurs to think outside the box and find innovative ways to attract customers […]

What restaurant loyalty programs look like in 2024

Loyalty programs have been popping up everywhere in the last few years, as restaurants focus on getting to know their customers and using data to better manage the business. However, loyalty programs continue to evolve as consumer preferences change, and 2024 brings a new level of personalization to loyalty as we know it. Studies show […]

Taking it back to traditional restaurant marketing

Does your brand strategy include traditional marketing? In recent years, many restaurants have replaced their customary marketing with social media to promote their businesses and grow their brands. Putting all your eggs in one basket may be a mistake, though. It’s important to embrace a diverse approach to marketing, engaging your customers on different levels […]

Responding to online reviews: a cheat sheet for restaurants

By Mark Plumlee In today’s digital age, online reviews play a critical role in a restaurant’s reputation, which can directly affect the bottom line.  A recent survey showed that 90 per cent of consumers read online reviews before visiting a business, and 88 per cent trust online reviews as much as personal recommendations. Therefore, it’s […]